Toyota increases RAV4 production 200,000 vehicles annually

Article by Christian A., on March 29, 2012

RAV4 production at Toyota Motor Corp.’s Woodstock, Ontario, assembly plant will be increased from 150,000 vehicles to 200,000 vehicles annually, requiring an investment of about $80 million. The Canadian unit of Toyota confirmed this report. It stated that a total of 400 new jobs will be created starting now until it is implemented early next year.

Ray Tanguay, chairman of Toyota's Canadian manufacturing unit, released a statement to say that the company is pleased with the high RAV4 sales in North America. Sales projections for this year continue to rise for the auto industry. However, RAV4 sales in the U.S. dropped 5% in the first two months of the year compared to the same period last year.

Toyota sold 132,237 RAV4 units in the U.S. last year, standing for a 23% drop. The challenges that Toyota and other foreign automakers face include losses from the soaring yen and from the natural calamities that were experienced last year. Toyota builds the Toyota Corolla, Toyota Matrix and the Lexus RX 350 in Canada. It has 6,500 workers in Canada, with two manufacturing plants in Cambridge and one plant in Woodstock.

Toyota’s all-new 2013 RAV4 crossover SUV debuted at the 2012 L.A. International Auto Show. This fourth-generation RAV4, which is the world's original crossover SUV, will be on sale starting early 2013 and will be available in 3 well-equipped grades: XLE, LE, and Limited.

The new Toyota RAV4 offers a great balance of all-around capability and performance, thanks to a fuel-efficient four-cylinder engine and a new 6-speed transmission. It also boasts a striking design, a class-leading cargo capacity, a compelling range of standard features, a two-row five-passenger seating capacity, eight class-leading standard airbags, and an array of available in-cabin technologies.

For 2013, the RAV4 will showcase several powertrain technologies that will contribute to an engaging driving experience. The SUV will feature the carmaker’s 2.5-liter 4-cylinder engine, which will generate 176 hp at 6,000 rpm and a torque of 172 ft. lbs. at 4,100 rpm. The previous-generation RAV4’s optional V6 engine will be discontinued.

A 6-speed transmission complete with Sequential Shift replaced the previous model’s 4-speed automatic. What’s more, the first gear and second gear ratios are going to be optimized for an around-town performance. In order to keep the engine revs low at highway speeds and also to enhance fuel mileage, 5th and 6th gears will be overdrives.

Additionally, the front-wheel-drive models of the Toyota RAV4 have received 24-mpg EPA-estimated fuel efficiency rating for city and 31 mpg for highway. Meanwhile, all-wheel-drive models got EPA-estimated ratings of 22 mpg for city and 29 mpg for highway. Then a new Eco mode has been designed to promote a more fuel-efficient driving.

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