Toyota is the greenest brand in the world, survey says

Article by Christian A., on July 28, 2011

Toyota is the greenest brand in the world based on a new survey published this week by Interbrand, an international brand consultancy company. The first Best Global Green Brands takes into consideration environmental performance coupled with the perception of the public regarding a brand’s environmental sustainability, which is also called its “green profile,” in order to establish a Green Performance Score.

According to the collected data from the leading markets in the world such as the United Kingdom, India, Brazil, Japan, USA, Italy, Germany and France, Toyota obtained a top score of 64.19 points with 3M in the second rank.

Interbrand’s report stated that Toyota is a “leading example” of a company that makes the environment a key management priority while also being involved in a meaningful way with audiences around the world.

Based on the report, the automaker’s market-leading full hybrid technology development, most especially with Prius, is a main contributor to the company’s strong green performance. Since 1997, Lexus and Toyota have amassed at least 3.2 million hybrid car sales around the world.

The long-term, well-to-wheel approach of Toyota towards sustainable operations is reflected in recent initiatives in the UK.

The report’s publishing coincides with the official switch-on of a large-scale system for solar power at the company’s vehicle factory in Burnaston, Derbyshire -- a plant that is already enjoying a special status as one of Toyota’s international “eco-plants”, contributing to a more efficient and cleaner manufacturing and operations.

The Burnaston factory is also a standard-bearer in Europe for the production of hybrid cars, as the manufacturing centre for the full hybrid Auris hatchback. Moreover, the automaker has recently installed a solar wall at its Valenciennes factory in France, and plans to install wind turbines at its Zeebrugge vehicle logistics centre in Belgium.

If you liked the article, share on:

Topics: toyota

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries