Toyota is the most valuable automotive brand, for the 11th year in a row

Article by Christian A., on October 11, 2014

For the 11th year in a row, Toyota is ranked as the best automotive brand. The Japanese brand, named after the founding family, topped all automotive brands in Interbrand’s annual ranking this year. It was followed by German carmakers Mercedes-Benz and BMW. Overall, Toyota was the 8th most valuable brand in the world in the rankings, which is dominated by Apple, Google and Coca-Cola.

Toyota was 10th in 2013. Among the 100 top brands in the list, 13 were names from the auto industry like newcomer Land Rover (91st overall). Ferrari failed to make the list this year after being ranked 98th in 2013. Mercedes-Benz managed to break into 10th place after lurking as No. 11 in the last two years.

BMW jumped to 11th after being placed at 12th in 2013. Honda remains at 20th place while Volkswagen leaped three spots to 31st. Ford also leaped three spots to 39th from 42nd in 2013. Just a place away is Hyundai, which also leaped three spots to No. 40.

The Audi marque jumped six places to 45th this year from 51st in 2013 while Nissan leaped nine places to 56th. Porsche surged four places to 60th. South Korean brand Kia leaped nine spots to 74th in Interbrand’s 2014 rankings.

General Motor’s Chevrolet brand jumped seven places to 82nd this year. Interbrand’s 15th annual ranking was based on brands’ financial performance, influence on customer choice, and price and earning strength.

Interbrand’s top 10 brands are as follows: Apple (1st), Google (2nd), Coca-Cola (3rd), IBM (4th), Microsoft (5th), GE (6th), Samsung (7th), Toyota (8th), McDonald’s (9th) and Mercedes-Benz (10th).

If you liked the article, share on:

Comments

Recommended

As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
For the past several years, BMW has been working on electric mobility, or electrifying their current models. This is why the German automaker has trademarked a range of “i” nameplates...
by - November 16, 2017
Singer Vehicle Design is one of the few companies that have a reputation for making some of the coolest machines out there, including the air-cooled Porsche 911s. They collaborated with...
by - November 15, 2017
We never doubted the outstanding performance of the new 2019 Chevrolet Corvette ZR1, with its 6.2 liter supercharged LT5 V8 engine that enables it to produce up to 755 horsepower...
by - November 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries