Toyota keen on protecting Camry position in the US

Article by Anita Panait, on September 9, 2013

Toyota Motor Corp. is “very passionate” about doing what it can so that the Camry will keep its position as the best-selling car in the United States, Bob Carter, senior vice president of the Toyota Motor Sales USA, remarked during an Automotive Press Association event in Detroit. Carter remarked that the mid-size sedan market is the largest segment in the industry and that they want Toyota to remain as “America's favorite car.”

The Camry has been the best-selling car in the US for 11 straight years, and leads all vehicle sales in the first eight months of 2013. Camry sales were lower than in 2012 for much of 2013, but a 22-percent jump in August allowed the mid-sized sedan to grow 2.3 percent in the first eight months of the year.

The surge is attributable to Toyota’s decision to offer incentives averaging $2,560 for each Camry sold in August, up from $1,879 a year earlier, based on an estimate by Edmunds.com.

Toyota’s incentives are above the industry average for mid-sized sedans of $2,193, according to Jessica Caldwell, senior industry analyst for Edmunds. Carter noted that although Toyota’s current incentives are higher than the carmaker’s historical averages, “they are still less than where the competition currently is." He reiterated that the Camry is No. 1 because “it's a great car."

Toyota recently revealed the brand-new, seventh-generation Toyota Camry, America's top-selling vehicle for 9 straight years, encompassing 13 of the previous 14 years. The freshly-minted 2012 Camry features a daring, elegant new design with a more generous interior, enhanced driving dynamics and a significantly relaxed ride than ever before.

With class leading safety, fuel economy and cutting-edge innovation integrated, the final product is the best Toyota Camry ever built. Revealed in 1983, the Toyota Camry would soon revolutionize the template for the modern midsize sedan, setting standards for Quality, Dependability and Reliability, alongside a pleasant, calm ride. Since that time, Toyota has retailed more than 15 million Camry models around the world.

The brand-new 2012 Camry merges a development of the vehicle’s values like comfortability, proficiency, dependability and safety - with a more engaging outline and optimal driving experience. Rivalry in the midsize sedan segment is the fiercest it has ever been, and the new Camry is intended to keep up its long-standing supremacy while also widening its allure.

Just as before, the Toyota Camry offers three powertrain choices, all of which have been improved for 2012 to give better fuel economy and more dynamic performance. All Camry models with the modified 2.5-liter four-cylinder engine now deliver 178 horsepower, a significant increase of nine hp, and 170 lb.- ft. of maximum torque. EPA-estimated fuel economy figures are 25 mpg city/35 interstate, and the 28 mpg combined is two more than the past generation of Camry.

The 2.5-liter engine utilizes Dual VVT-i (Dual Variable Valve Timing-intelligent), which directs valve timing on both the intake and exhaust camshafts for maximum capacity and proficiency at all engine speeds. The Acoustic Control Induction System (ACIS) helps enhance torque over an extensive engine speed range.

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