Toyota kicks off Super Bowl ad campaign with NFL dads

Article by Christian A., on January 20, 2015

Toyota is coming back to advertise on the Super Bowl XLIX, and it has lined up several videos that centers on the redesigned Camry sedan. The first of these videos features fathers of the National Football League like Kurt Warner and LaVar Arrington. The videos, centered on its “One Bold Choice Leads to Another” marketing theme for the Camry sedan, will highlight dads -- both famous and unknown -- “who have contributed to their families’ lives in bold ways.”

Warner is the MVP of the Super Bowl XXXIV. Toyota will run a 60-second spot during the pregame, featuring Paralympic athlete Amy Purdy and the voice of boxing legend Muhammad Ali.

The ad campaign culminates with a 60-second spot about “bold dads,” that will be aired in the second quarter of the Super Bowl. Likewise, the carmaker will employ Twitter and ask people to tweet images of their fathers using the hashtag #OneBoldChoice.

To jumpstart its campaign, the carmaker, on its Toyota USA Twitter account, made with a series of posts that features pictures of Warner, Arrington and Buffalo Bills running back Fred Jackson having some good time with their kids.

Jack Hollis, group vice president of marketing for Toyota Motor Sales USA, said in a statement that the carmaker is excited to celebrate the Super Bowl Sunday while honoring the relationship between fathers and their kids.

Toyota also is a sponsor of “The Toyota Halftime Report” on NBC. The redesigned 2015 Camry carries a starting price of $23,795, including shipping.

If you liked the article, share on:

Comments

Recommended

Before the W177 goes on sale in 2018, Mercedes-Benz had to go back to the drawing board to check on the A Class’ interior. This is because the new model...
by - November 24, 2017
If you see the Aston Martin’s 2018 Vantage, you would think that it is significantly different from most of Aston’s GT lineup. For instance, if the DB11 is a fine...
by - November 24, 2017
Even as Chevrolet is making a huge splash in the industry with the recent launch of the new Corvette ZR1, there may be trouble brewing. Chevrolet has announced huge discounts...
by - November 24, 2017
The 2018 GMC Sierra 2500HD has arrived this week at the snowy mountains in Colorado for its winter long debut. GMC’s tracked Sierra Mountain Concept will be on display at...
by - November 24, 2017
We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries