Toyota logs 9.5% drop in Camry sales in February 2013

Article by Anita Panait, on March 6, 2013

Toyota Motor Corp. posted a 9.5-percent year-on-year dive in sales of its Camry sedan in February 2013. Camry’s sales dive in February marks the biggest decline in 16 months, reducing the Japanese car’s sales growth to around half of what analysts had expected. The sales decline in February 2013 undermines the increasing competition for Toyota.

Camry competes in the mid-sized car segment that accounts for around 22 percent of light-vehicle sales in the United States. Its rivals include models that were given upgrades in 2012 like the Ford Fusion and Nissan Altima, which were offered with bigger discounts in January 2013, according to researcher

Camry’s sales would have to continue to drop in the next months for it to be ousted from its No. 1 spot. The sedan outsold its closest rivals by around 22 percent in 2012 and it has managed to keep the same lead in the first two months of 2013. Camry was also a major factor in Toyota’s feat in regaining its crown as the largest carmaker in the world in 2012.

Alec Gutierrez, analyst for Kelley Blue Book, told Bloomberg News that it would be tougher for Camry to maintain the level of dominance it exhibited in 2012. He remarked that for Toyota to maintain its dominant position, it needs to look carefully at its incentive approach.

According to researcher TrueCar Inc., Toyota’s prices across its entire vehicle line-up were 5.9-percent higher than in February 2012, which is the largest hike of any major carmaker. The increase was much higher than the industry average increase of 1.2 percent, according to TrueCar. To get more people to buy the Camry, Toyota offered last week a no-interest financing on the 2013 Camry, excluding the hybrid version.

There is a reason why the Toyota Camry has been American’s top selling car 9 years in a row and 13 times out of the last 14 years. It has established itself as not only a trusted car model, but one that is reliable, fuel-efficient, safe, and comfortable. Toyota intends to maintain that trust with its introduction of the 2012 Toyota Camry.

It is not hard to imagine that this new iteration of the Camry will continue to gain the confidence of its loyal followers. The seventh-generation Toyota Camry shows a bold, sophisticated new design that also features an interior that renders more leg room and space. Of course, it carries with it the characteristics that the standard Camry has always been famous for- safety features that are truly world class, multi-media technology, a modern midsize sedan that offers a quietly smooth comfortable ride. Small wonder that Toyota has registered more than 15 million Camry units sold the world over.

Toyota is never one to rest on its laurels, as it has ensured the new Camry is not only a better version than the Camry that people have come to love, but quite possibly, it could be the best in the long line of Camrys Toyota’s cutting edge technology has produced.

The all-new 2012 Camry combines an “evolution of the car's values” including safety, comfort, reliability, and efficiency with a more attractive design and engaging driving experience, said Bob Carter, Toyota Division group vice president and general manager.

2012 Toyota Camry comes with three powertrain choices. intended for improved fuel efficiency and a more dynamic performance. It is also capable of generating 178 horsepower, 9 more than previous, with its revised 2.5-liter four-cylinder engine. Other enhanced elements include the 170 lb.-ft. of peak torque that comes with the Acoustic Control Induction System(ACIS) and the 2.5 liter engine that is capable of valve timing control regardless of engine speeds with its use of the Dual Variable Valve-Timing intelligent technology.

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