Toyota Motor Sales U.S.A. grew at almost the same rate as the auto industry in the United States in June 2013. The company posted a 10-percent growth in the US in the month to 195,235 units. Toyota brand sales surged 12 percent to 167,540 while Lexus sales soared 7 percent to 21,355 vehicles. The Scion brand sales, however, dropped 25 percent to 6,340 units.
Toyota Division general manager Bill Fay remarked that their core models continue to lead their particular segments, with new models "off to really excellent starts." Toyota Division remained the best-selling retail brand in the US for the fourth consecutive month.
The Toyota Camry proved again that it is the best-selling passenger car in the US, with June sales of 35,870 units. For the best-seller race so far this year, the Camry has posted a comfortable lead of nearly 20,000 units against Honda Accord, which is followed by the Nissan Altima.
The Toyota Avalon full-sized sedan managed to triple its sales from a year ago. Sales of the Toyota Yaris dropped 63 percent while figures for the brand's Prius family soared 10 percent. Fay expects to sell around 250,000 Prius vehicles by the end of 2013. The Toyota RAV4 hiked 36 percent in June 2013, its fifth record month in a row since its redesign. The Tundra and Tacoma pickups posted double-digit percentage jumps.
In the first half of 2013, sales of Toyota pickups gained 18 percent, a bit faster that the industry's average pickup growth in the period. According to Fay, overall industry incentives dove slightly near the end of June.
He remarked that the Fourth of July weekend will be the start of a period of fluctuating incentive spending that will last through the rest of the current model year.
Toyota is presently offering zero-percent financing for 60 months on 11 vehicles in its lineup in Southern California. Fay said that incentives will continue to fluctuate in the next months due to "selling opportunities and key weekends and sales events," in which Toyota will take part.
Earlier this year in January, it was reported that Toyota Motor Corp. is expecting to record its biggest sales performance in the US since 2008, as disclosed by Jim Lentz, president and chief executive of Toyota Motor Sales, U.S.A. told Reuters. Toyota is expecting to post sales of around 2.2 million vehicles in 2013, which is equivalent to a growth of around 6 percent.
Toyota’s optimism is also expressed by Honda, which is targeting to exceed its record sales of 1.55 million vehicles posted in 2007, as per Executive Vice President Tetsuo Iwamura. [source: Toyota]