Toyota Motor Sales U.S.A. logged a 13-percent jump in sales in December 2014 to 215,057 vehicles, onwards to a 6-percent jump in overall sales – including all brands – in the year to 2,373,771 units. Sales at Toyota Division, excluding Scion, surged 13 percent to 171,361 units in December while deliveries at Lexus brand leaped 15 percent to 39,879 vehicles.
The surge in Lexus sales allowed the brand to trim further the gap with Mercedes-Benz and BMW. For the full year 2014, Lexus sold 14 percent more luxury vehicles to over 311,389 units. December sales for the Scion brand, however, dropped 12 percent to just 3,817 vehicles.
Leading Lexus’ charge is its RX crossover, with sales jumping 3 percent to over 13,500 units in December. Other nameplates posting growths include the Lexus IS compact sedan and the GX SUV. Jeff Bracken, general manager of Lexus, remarked that setting a “best-ever, any month sales record” in December was a great way to cap the brand’s 25th anniversary year.
He noted that the December sales surge -- along with an improving economy and expanding luxury market -- sets the stage for a record year in 2015.
As for Toyota, leading its charge in December was the Camry, which 5-percent gain in the month and the year allowed it to defend its crown as best-selling car in the US for the 13th straight year.
Toyota also saw its Corolla compact ride on a 34-percent in December (30,125 units) to close 2014 with a 12-percent jump to 339,498 units sold. On the other hand, the RAV4 and Highlander SUVs each posted sales records for December and the year.
Also contributing to Toyota’s surge is the Tacoma midsize pickup truck, which volume leaped 12 percent in December to 14,284 units. The Tundra, however, logged a 4-percent drop in sales to 10,519 units in the month.