Toyota Motor Sales USA posts 16% US sales growth in October 2012

Article by Anita Panait, on November 2, 2012

Toyota Motor Sales USA Inc. logged a 16-percent increase gain in October 2012 even as it sustained substantial damage at its New Jersey port facility and at about 15 dealerships caused by Hurricane Sandy. Bill Fay, Toyota Division general manager, disclosed in a conference call that around 4,000 Toyota vehicles stored near the port were damaged by Hurricane Sandy and around 15 dealers remained without power.

Toyota has yet to confirm if the sales of the affected dealers in October will be recorded in November. Toyota also has yet to confirm if the affected dealers used other dealers' reporting systems to input their final numbers. Fay remarked that most of Toyota’s dealers in the Northeast corridor are quickly resuming full operations, adding that there were no reports of serious injuries to Toyota or dealer associates.

From May to September 2012, Toyota's monthly sales increases averaged 52 percent as the carmaker rallied back from its 2011 flop due to natural disasters in Asia. In October 2012, however, Toyota only managed to post a 16-percent increase in sales, short of the 18 percent to 20 percent forecast by Fay last week.

Toyota continued to regain market share as the overall auto industry only posted a 7-percent hike in sales in October. For the first 10 months of 2012, Toyota controlled 14.4 percent of the US market -- up by 1.8 percent points from the same the period in 2011. Toyota Division posted a 17-percent hike in US sales in October 2012 to 135,392 units while the carmaker’s Lexus logged a 10-percent jump to 19,850 units.

Toyota also posted a 36-percent increase in sales of its Camry model, selling nearly 30,000 Camrys. Toyota hybrid sales soared 75 percent in October 2012, as hybrid parts were in short supply after a strong earthquake shook Japan in March 2011.

Despite the increase in sales of Toyota cars, the carmaker’s minivan and crossover failed to perform as expected due to higher gasoline prices, lower inventories and reduced incentive spending on those lines, Fay quipped. As for the situation following Hurricane Sandy, Fay said they expect continued stability in the marketplace but it may take a few months to recover lost business. Fay said they are expecting a consistent strong pace for November and December.

For more than a decade, the Toyota Camry has been recognized as America’s top-selling car. For nine consecutive years and in 13 of 14 years, it has been smashing car sales records. For 2012, Camry introduces its seventh-generation model that is designed with a more generous interior space, less driving noise, and enhanced drive performance. Built with the best safety features, advanced multi-media systems and cutting-edge fuel economy technology, the 2012 Toyota Camry is set to become the best Camry ever. Since 1983, 15 million Toyota Camry units have been sold worldwide. It has also established the modern blueprint for a midsized sedan, providing benchmarks for Reliability, Dependability and Quality and guiding the manufacture of a quiet and convenient ride.

For an exceptional performance and an improved fuel economy, the 2012 Toyota Camry has three available powertrain options. With the upgraded four-cylinder 2.5L engine, the Camry now produces up to 178hp, a good increase of 9hp from the previous generation engines, and a peak torque of 170lb-ft. With regards to its enhanced fuel economy, it got EPA ratings of 25 mpg (city), 35 mpg (highway), and 28 mpg (combined). Its 2.5L engine utilizes the Dual Variable Valve Timing-intelligent, shortened as Dual VVT-i. This system is employed to optimize efficiency and performance by managing the valve timings on intakes and exhaust camshafts at all engine speeds. The ACIS, otherwise known as the Acoustic Control Induction System, also helps in enhancing torque across the wide engine speed range.

Efficiency and Performance

Offered for both XLE and SE grades, the 3.5L DOHC V6 engine fires as much as 268hp at 6,200rpm and optimum torque of 248lb-ft at 4,700rpm. Engine upgrades also maximize its fuel economy of up to 21 mpg/30 mpg (city/highway), the best EPA-estimated fuel economy ratings given to V6 midsize sedan.

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