Toyota is hoping to leverage the popularity of its Toyota Racing Development line by expanding it to its passenger cars, with the No. 1 car in the United States – the Camry – first on the list. So far, its TRD editions of the Tundra and Tacoma pickups and 4Runner SUV managed to capture younger buyers while selling them at higher sticker prices.
Should Toyota decides to offer a Camry TRD, the edition should further hike the nameplates sales, which have been the highest in the US since years ago. The sedan, usually a good buy for families, would now be able to attract a greater number of younger shoppers. The Camry has been racing in the NASCAR since 2007, which has been appealing to younger demographics.
Bill Fay, general manager of Toyota Division, told Automotive News at the Detroit auto show that the carmaker may offer a Camry TRD yearend, although the more probable date would be next year. He said that while the Camry TRD’s tricked-out exhaust systems, oversized wheels and bold exterior may not appeal to its core family buyers, the special edition is too good to pass up.
In fact, around 40 percent of Tacoma buyers opt for TRD models, Toyota disclosed. For the Camry though, a TRD edition would mean another part of a transformation of the line. Last year, Toyota implemented a mid-cycle overhaul of the Camry, adding a new sporty XSE trim level above the SE grade.
Bob Carter, Toyota Motor Sales U.S.A.'s senior vice president of automotive operations, remarked that paved way for a two-prong strategy for the Camry: the traditional LE line and its derivatives compete in the luxury segment while the SE and variants compete in the sports segment.
So far, the sporty side of the Camry has more popular, with the SE line accounting for about half of total sales and attracting much younger buyers.
The exterior of the new 2015 Toyota Camry is now more expressive and sporty, as marked by prominent character lines. It boasts of a dynamic stance and on-the-road presence, thanks to the fact that compared to its predecessor, the new Camry is longer by 1.8 inches (or 45 mm) and has a track that is wider by 0.4 inches (or 10 mm).
Its muscular front fender gives birth to a pronounced body line that runs to the doors and rear quarter panel. The front end of the new Camry is now defined by a more aggressive front bumper cover as well as a wider trapezoidal grille shape, both conveying the car’s lower center of gravity. Customers will be able to choose from 10 available colors like the new Celestial Silver Metallic and Ruby Flare Pearl.
The aggressive character of the Camry’s front end is also defined by the new sleek headlamps, integrated LED daytime running lights and integrated front turn signal indicators. LED units are also available for low and high-beams as well as for the auto static leveling. On the rear, the tail lamps sweep into the tapered sheet metal, as connected by a decorative garnish across the trunk lid.
On the other hand, the new Toyota Camry is given a more refined interior with roomier feel, as made possible with premium materials and improved amenities. It features center stack with a high-tech, upscale appearance seamlessly integrated with the console.
Toyota redesigned the center console tray to accommodate more items and to have a convenient power source in the storage box. In fact, the enclosed storage in front of the shifter comes with 12v, USB charging ports as well as an available wireless charging system.