Toyota presents the ME.WE Concept, the anti-excess vehicle

Article by Christian A., on April 24, 2013

A new concept -- the ME.WE – has recently been unveiled by Toyota. The ME.WE, which is designed to be an 'anti-excess' vehicle’, was built with the cooperation of French architect Jean-Marie Massaud. Toyota said that the principle behind this model was to “do more and create better while using less.” Toyota describes this concept as a city car, convertible, pick-up and 4x4 in one package.

It has a weight of only 750kg due to the use of a tubular aluminium chassis with interchangeable polypropylene body panels. These panels actually weigh just 14kg. The ME.WE concept uses a design of in-wheel electric motors similar to the one used by the i-ROAD concept at the Geneva Motor Show.

The ME.WE has four wheels while the i-ROAD has three so this means that the ME.WE is offered in 4WD. And by using electric motors, buyers don’t have to deal with the complexity and weight of an all-wheel-drive transmission. The simple, ecologically-conscious design extends to its interior. The cabin's horizontal surfaces use bamboo from renewable sources.

Furthermore, passengers get more space since the batteries are positioned under the floor. The instrument panel displays the speed, sat-nav direction, and battery speed. The luggage is placed on the roof under a fold-out, weatherproof cover.

To ensure that the battery doesn’t run out quickly, the air conditioning and seat heaters of the ME.WEs are supplied by a low-energy air pump. Proving further that the ME.WE is indeed four cars in one, Toyota achieved a convertible effect by lowering all of the windows, which include the windscreen.

With the number of vehicles on the roads still increasing and the continued mass production of such, the threat to the environment is all too real. For the ME.WE, the response is clearly intelligent. This model is composed of materials that help lower the energy needed and thus reduce any potential harmful emissions or even CO2 emissions.

On the interior, it is clear that the priority of the cabin is focused not just on the driver but even on the passengers. The reason is that it allows the luggage to be placed on the roof and under the weatherproof and fold-out neoprene cover. In addition, the space allotted for the rear luggage can be extended to become a platform, much like those seen in a pick-up.

Meanwhile, the bench seat in the rear has been mounted on the vehicle’s floor rails and because of this it can be folded and then stored under the seat in the front. Then there is the option to completely remove it so that it can be used for other purposes such as impromptu picnic seating. In creating the floor, and even the horizontal surfaces of the cabin, the company decided to go for bamboo as the main material.

Bamboo was chosen because it looks good to look at, but more importantly it is a renewable resource. As such, all that’s needed to do to clean to exterior and the interior of the ME.WE is a simple wash. While the design is indeed simple, this is completed with how easy it is to use. The in-wheel motor system for instance, can be controlled using either a two-wheel drive or a four-wheel drive.

This allows it to take on a rougher environment compared to standard vehicles but without experiencing any of the weight penalty that is present in a 4×4 transmission system.

Press Release


Working with Toyota since 2011, Massaud has sought to create an "anti-crisis" car that addresses contemporary human, economic and environmental challenges, bringing his independent vision and experience from outside the motor industry.

The thinking behind the concept

Massaud and Toyota defined three primary aims for the concept: -

Pertinence – their vision for the car is passionate but considered. The concept should be adaptable to a wide variety of lifestyles as well as displaying high quality and innovation.

Synthesis – a move away from motor industry tradition to remove excess and suggest a new way of responding to people's behaviour and expectations. The concept should propose an alternative synthesis based on personal choices about vehicle architecture, lower running costs and the way the vehicle will be used.

Modernity – challenge conventions and seek change in designing a car that goes beyond just looking good through the experience it offers, its intelligent solutions and its ability to exceed the needs of the owner. This should be a car that reflects the values of forward-thinking people rather than simply their social status.

ED2 and Massaud combined their expertise to produce a car that reflects a quest for change in personal mobility. While cars have increasingly become subject to restrictions, they have put road users – drivers and pedestrians – at the heart of their thinking. The focus is on the desire for freedom, pleasure, emotion and the ability to travel free from constraints, while at the same time addressing people's sense of personal responsibility and commitment to good citizenship.

The result is car that takes a modern, global view of travel and forms part of a wider view on how to adapt to the environmental challenges that will shape the future of personal mobility. It is a no-extras package, conceived as an "anti-excess" vehicle. In short, the Toyota ME.WE represents the transition from the culture of "more" to the culture of "better".

The vehicle

ME.WE seeks to resolve a number of real-life contradictions, not through reinvention of what a car is, but by taking a different approach that is simpler, more appropriate and realistic – an alternative to cars that are about "passion and status". The goal was do more and create better while using less. By reducing the pool of resources and constraints, it was possible to increase capability, quality and pleasure.

Light and resilient: ME.WE has a tubular aluminium structure, on to which light and hard-wearing polypropylene panels are fitted.

Individual and standard: the moulded panels are made using a cost-efficient standard production system, but they are easy to personalise.

Freedom and responsibility: ME.WE is a pick-up, convertible, off-roader and small city car in one. It appeals to a wide range of users, and has a small eco-footprint thanks to its light weight and the materials used in its construction.

ME and WE: the concept's name expresses its simultaneous concern for personal well-being (ME) and that of others (WE).

ME.WE is electric-powered, using the same in-wheel motors as the Toyota i-ROAD, with batteries located under the floor, as in the iQ EV. With none of the traditional packaging restraints associated with conventional powertrains, the entire interior could be devoted to the vehicle's occupants and luggage.

The lightweight construction using aluminium and polypropylene panels helps keep the car's weight down to a target 750kg, about 20 per cent less than a conventional steel-built supermini. The body panels, which are 100 per cent recyclable, weight just 14kg.

Bamboo is used in the construction of the floor and for the cabin's horizontal surfaces, chosen both for being a renewable resource and aesthetically pleasing. ME.WE is easy to keep clean with a simple wash, inside and out.

ME.WE is an intelligent response to the ecological threats posed by mass production and the increasing number of cars on the world's roads, as it is made from materials that help reduce the energy it consumes and the CO2 and harmful emissions it produces.

The simplicity of its design is matched by it ease of use. The in-wheel motor system means it can be operated in two or four-wheel drive, allowing it to tackle rougher terrain than a traditional car, and without the weight penalty of a 4×4 transmission system.

In the cabin priority is given to driver and passengers, so luggage can be carried on the roof beneath a fold-out, weatherproof neoprene cover. However, the rear luggage space can be extended into a platform like that found in a pick-up.

The rear bench seat is mounted on floor rails and when not in use can be folded and stored beneath the front seat. It can also be removed altogether and even used for ad-hoc picnic seating.

The simplicity of the design is also evident in the instrumentation, which comprises a single screen above the steering wheel which displays vehicle speed, battery charge, journey information and navigation instructions, delivered via a smartphone. The phone itself is mounted below the screen so the driver can personalise the cabin environment with music and other apps, as well as controlling on-board temperature.

The heating and air conditioning are delivered by a low-energy air pump and electric seat heaters to minimise power consumption. And to achieve a cabriolet-like open air feel, all the windows can be opened, even the windscreen.

Outline technical specifications
Length (mm) 3,440
Width (mm) 1,750
Height (mm) 1,600
Chassis construction Tubular aluminium
Body shell Polyproylene panels
Kerb weight (kg) 750
Power 4 x in-wheel electric motor
Battery location Underfloor
Heating/air conditioning Low-consumption heat pump and electric seat heating

Le Rendez-vous Toyota

If you liked the article, share on:

Topics: toyota, concept



It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019