Toyota Prius is the best-selling vehicle in California in the first quarter of 2013

Article by Anita Panait, on May 28, 2013

The Toyota Prius hybrid narrowly beat the redesigned Honda Accord sedan as the best-selling vehicle in California in the first quarter of 2013. According to data compiled for the California New Car Dealer’s Association by auto research firm R.L. Polk & Co, 15,661 Prius hybrids and 15,369 Accord sedans were sold in the first quarter of 2013 in California.

The same compilation shows that the Honda Civic was third best-selling vehicle in the state, with sales of 14,918 units. According to the dealer association, hybrid vehicles accounted for 7.5 percent of all vehicle sales in California in the first quarter of 2013.

Electric cars, on the hand, accounted for 1 percent of all vehicle sales in the state during the period, boosted by the Tesla Model S. Overall vehicle sales in California surged 12.6 percent in the first quarter of 2014, outpacing the 7.2-percent growth posted by the auto industry nationwide, according to the dealer group.

Local brands posted the biggest gains in the quarter, posting a nearly 18-percent increase in registrations. This growth allowed them to widen their vehicle market share in California to 28.4 percent in the first quarter of 2013 from 27.1 percent in the same period last year.

The Dodge and Subaru brands were the fastest growing in California during the quarter. Local brands ate through the market shares of South Korean brands Hyundai and Kia, which both saw a decrease in their holdings in the first quarter of the year. Japanese brands, meanwhile, continue to lord over the vehicle market in California, accounting for 48.4% of overall sales.

Considered as the entry product into Toyota’s Prius Family, the new Prius c seeks to appeal to younger customers who are looking for a subcompact car with a smart design, fuel-efficient engines and advanced in-car technology. Toyota engineered the new Prius c to deliver the dynamics and urban maneuverability expected of the members of the Pius family.

Toyota will commence sales of the 2012 Prius c this spring. It hopes to attract customers by being the most accessible Prius, having a manufacturer’s suggested retail price of not exceeding $19,000. Moreover, it hopes to attract buyers by having the highest rated city fuel economy estimate of any vehicle that isn’t electrified. Likewise, the 2012 Prius c is available with a wide selection of convenience and advanced in-car electronics elements. These include the standard 3.5-inch full color TFT multi-information display, USB port with iPod connectivity as well as hands-free phone capability. In addition, the new Prius c is available with Display Audio system with Navigation and Entune.

Compared to the midsize Prius Liftback, the new Prius c is shorter by 19.1 inches (176.4 inches vs. 157.3 inches) and is lighter by 542 lbs. (3,042 lbs. vs. 2,500 lbs). Since the Toyota Prius c platform is smaller than that of the Prius Liftback, there is a need to adapt the Hybrid Synergy Drive. This was achieved by redesigning the major components of the Hybrid Synergy Drive to make them lighter and smaller.

Toyota will offer the Prius c in four trim levels, each provided with sought-after features and equipment. Among the standard features found in the new Prius are automatic climate control, remote keyless entry with illuminated entry. A tilt-telescopic steering wheel is also provided, complete with hands-free controls for audio, climate, Multi-Information Display and Bluetooth.

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