Toyota Prius pummels Honda Insight in the hybrid war

Article by Christian A., on August 26, 2010

At the marketing launch last March, the Honda Insight was being pushed to be the hybrid for everyone." Unfortunately, its sales since then belie this statement. The truth is that it has failed to capture a large part of the market. At the time of the launch, Steve Center, Honda vice president of advertising and public relations, had said that the company doesn´t only want a sliver of the market.

In what could be considered a dig at the Toyota Prius, Center said that the Insight was going to be a populist's car and not an elitist's car. However, Honda may want to step up its advertising since Honda's initial 90,000-unit U.S. sales goal was revised to 60,000 because of the weak economy.

Since the March launch, sales of the Insight total just 17,530, for an annual sales rate of about 25,000, according to the Automotive News Data Center. After eight months, it can be concluded that the Insight badly trails the segment-leading Prius.

A bright spot though is that the Insight is selling better than other rival hybrids. To illustrate it more clearly, Honda is selling one Insight for every six Toyota Priuses.

According to Compete Inc. and Edmunds.com, the Insight just isn't getting the interest needed to hit its sales goals. Honda spokeswoman Christina Ra said that the Insight was not intended to compete with Prius. Instead, it was meant to be a gateway vehicle for young shoppers who were hit the hardest in this recession.

If you liked the article, share on:

Comments

Recommended

South Korean carmaker Kia will try to follow up the success of its Sportage compact sports utility vehicle by introducing a smaller SUV (subcompact) in the United Kingdom in the...
by - October 18, 2017
It can no longer be denied that Jaguar Land Rover wants to design some more hardcore type versions of their SUV range --- soon after launching the Discovery SVX only...
by - October 18, 2017
Motorists in the United Kingdom who intend to purchase the new 2018 Hyundai Kona subcompact sports utility vehicle could start placing their orders on November 2, 2017. Marked by Hyundai...
by - October 18, 2017
For many years, Lamborghini has always relied on the use of large and powerful engines including the V10 and the V12. In fact, the company’s very first engine in the...
by - October 17, 2017
You can now get the Opel Crossland X that’s LPG-powered if you are not a fan of diesel. Recently, the company released their version of the Peugeot 2008 equipped with...
by - October 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries