Toyota remains committed to minicar alliance with PSA

Article by Anita Panait, on March 14, 2014

Toyota reiterated its commitment to its minicar partnership with PSA/Peugeot-Citroen although the French carmaker has already inked a capital tie-up deal with Dongfeng Motor Corp. “Partnering with PSA allows Toyota to be profitable in the A-segment and this is the reason we extended this partnership,” Toyota Europe chief executive Didier Leroy said at the Geneva Motor Show.

At the event, Toyota unveiled its second-generation Aygo minicar, which is built in a PSA-Toyota joint venture site in Kolin, Czech Republic alongside sister models Peugeot 108 and Citroen C1. In February, PSA disclosed a EUR3 billion capital increase wherein Dongfeng and the French government will each invest EUR800 million for 14 percent of the carmaker.

According to Leroy, PSA's tie-up with Dongfeng has not affected Toyota’s relationship with the French carmaker. “So far, so good,” he said. The Toyota-PSA minicar alliance has been existing for 10 year, with the Kolin site having an annual capacity of 300,000 units.

The Aygo, which is only sold in Europe, is one of the boosters of Toyota's profitability in the region. The first-generation Aygo, C1 and Peugeot 107 seemed like identical twins more than sister models, with their differences coming through headlamp and bumper shapes. The newly unveiled new-generation models, however, boast of greater differentiation.

“We obviously share the platform and the entire powertrain, the windshield and the doors but the rest of the body is specific for each brand,” remarked Karl Schlicht, Toyota Europe executive vice president in charge of sales, marketing and product. In 2013, Toyota sold 65,000 Aygos.

The carmaker will start selling the new Aygo in June, with Schlicht expecting sales to reach 80,000 units in 2015, which marks the first full year of production. The new Aygo will only be powered by gasoline engines as Toyota discontinued a diesel version three years ago due to weak demand. [source: automotive news - sub. required]

Topics: toyota, psa

If you liked the article, share on:

Comments

Recommended

Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Infiniti revealed its retro Prototype 9 race car before its slated debut at 2017 Pebble Beach Concours d'Elegance next week. In a recent press release, the company not only disclosed...
by - August 16, 2017
In the United States, not many automakers offer crossovers with a diesel engine option, but Chevrolet does, with their 2018 Equinox. Those who opt for this engine will get some...
by - August 16, 2017
Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries