Toyota remains committed to minicar alliance with PSA

Article by Anita Panait, on March 14, 2014

Toyota reiterated its commitment to its minicar partnership with PSA/Peugeot-Citroen although the French carmaker has already inked a capital tie-up deal with Dongfeng Motor Corp. “Partnering with PSA allows Toyota to be profitable in the A-segment and this is the reason we extended this partnership,” Toyota Europe chief executive Didier Leroy said at the Geneva Motor Show.

At the event, Toyota unveiled its second-generation Aygo minicar, which is built in a PSA-Toyota joint venture site in Kolin, Czech Republic alongside sister models Peugeot 108 and Citroen C1. In February, PSA disclosed a EUR3 billion capital increase wherein Dongfeng and the French government will each invest EUR800 million for 14 percent of the carmaker.

According to Leroy, PSA's tie-up with Dongfeng has not affected Toyota’s relationship with the French carmaker. “So far, so good,” he said. The Toyota-PSA minicar alliance has been existing for 10 year, with the Kolin site having an annual capacity of 300,000 units.

The Aygo, which is only sold in Europe, is one of the boosters of Toyota's profitability in the region. The first-generation Aygo, C1 and Peugeot 107 seemed like identical twins more than sister models, with their differences coming through headlamp and bumper shapes. The newly unveiled new-generation models, however, boast of greater differentiation.

“We obviously share the platform and the entire powertrain, the windshield and the doors but the rest of the body is specific for each brand,” remarked Karl Schlicht, Toyota Europe executive vice president in charge of sales, marketing and product. In 2013, Toyota sold 65,000 Aygos.

The carmaker will start selling the new Aygo in June, with Schlicht expecting sales to reach 80,000 units in 2015, which marks the first full year of production. The new Aygo will only be powered by gasoline engines as Toyota discontinued a diesel version three years ago due to weak demand. [source: automotive news - sub. required]

Topics: toyota, psa

If you liked the article, share on:

Comments

Recommended

The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Subaru has already announced that the all new Impreza will be out by fall this year. The 2018 model year not only gets a number of new upgrades, but it...
by - July 21, 2017
Do you ever wonder what challenges automakers have in selling limited edition cars? It’s different for each company but it can get stressful if the demand is high instead of...
by - July 21, 2017
Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries