Toyota reveals UK pricing of new 2011 Verso-S

Article by Christian A., on February 17, 2011

Toyota re-enters the B-MPV segment with the new Verso-S that has recently arrived at the UK market. The all-new model made its world debut at the Paris Auto Show last September. The TR variant has a starting price of GBP13,995 while the T Spirit version is priced from GBP14,995.

Toyota highlighted the vehicle’s inside space and load capacity in its promotions. Toyota also emphasized the fact that it is the only model in its class to offer additional one-touch rear seat folding controls in the boot.

Overall, the Verso-S measures less than four meters (157-inch) long and it has a 2,550mm (100 inch) wheelbase but it offers about 336 liters of loadspace with the rear seats in place. The rear seats are divided 60:40 and have a simple one-touch flat-fold mechanism.

Furthermore, the deckboard can be moved between two positions to comply with loading requirements. The lower level raises the load depth by 120mm (4.72 inch) and overall capacity by 57 liters more. The loadspace on T Spirit models, which come with a tire repair kit, is taken up to 429 liters.

When the rear seats are folded flat, the VDA measurement for load-carrying extends to a maximum 1,388 liters. Throughout the cabin, 19 separate storage points are available, including door pockets, bottle and cupholders, a tray beneath the front passenger seat and a three-level dashboard compartment.

Verso-S marks the debut of the new Toyota Touch multimedia touchscreen system that allows drivers to control audio and communications functions. Coming as standard on all Verso-S models, Toyota Touch comes with Bluetooth for hands-free mobile phone use and audio streaming as well as a USB port for external music players.

Moreover, Toyota Touch comes with a trip information screen that shows details like journey time, distance and fuel economy as well as journey-by-journey comparison records. Starting in May 2011, customers could have their Toyota Touch upgraded with a new Touch and Go navigation package, allowing it to offer key navigation functions as well as the flexibility to add more features and applications through Google.

Customers could avail of the new Verso-S in two trims: TR and T Spirit. The TR trim features Toyota Touch, Bluetooth, front fog lamps, reversing camera, seven airbags, air conditioning, and one-touch folding rear seats.

On the other hand, T Spirit trim comes with 16-inch alloy wheels, a segment-largest panoramic glass roof, front and rear electric windows, and dark-tinted rear privacy glass. Toyota offers three optional packs for the Verso-S – Style Pack, Leather Pack and Protection Pack. The Style Pack adds extra exterior chrome trim details while the Leather Pack endows the Verso-S with premium two-tone grey leather upholstery.

The Protection Pack, meanwhile, sees the addition of rear parking sensors, a boot liner and scuff plates. Retail sales are expected to generate over 75 percent of Verso-S sales, of which 70 percent are expected to be T Spirit models.

Press Release


Toyota returns to the B-MPV market with the Verso-S, a new model that majors on delivering exceptional space and great flexibility within compact overall dimensions. In terms of size, it may be the smallest competitor in the mini-MPV segment, but clever Toyota design has produced an interior that verges on compact family hatchback levels of passenger and load space.

Toyota can be credited with originating the B-MPV concept 10 years ago when it launched Yaris Verso. It re-enters the segment at a time of significant growth: European sales have almost tripled since 2002 as more and more motorists look to downsize and take advantage of the inherent convenience, efficiency and user friendliness of the mini-MPV. These customers are not only families making a switch from conventional B-segment hatchbacks, they also include empty nesters and older people looking for smaller cars that are easy to drive, with no sacrifice in the levels of space, comfort, equipment and quality they are used to.

Interior space

On the outside the five-door Verso-S is shorter overall (less than four metres long) than any of its market rivals, but within a generous 2,550mm wheelbase Toyota has crafted exceptional interior space for both passengers and luggage. Every detail was addressed in the quest for the best possible packaging, including using a slimmer front seat design and tailoring the profile of the rear door trims to add extra “foot space” for easy passenger access.

The 60:40 rear seats can be folded flat in a one-touch action, a job that is made easier thanks to extra control levers being provided in the boot, and a two-position lightweight deckboard allows for loadspace depth to be easily adjusted. On T Spirit models a maximum 1,388 litres is available with the rear seats folded down.

Powertrain, emissions and economy

All versions of Verso-S are powered by Toyota’s 98bhp 1.33-litre VVT-i petrol engine, delivering the lowest CO2 emissions and best fuel economy in the mini-MPV segment

When matched to a six-speed manual transmission, the system delivers 127g/km and combined cycle fuel economy of 51.4mpg. Thanks the higher efficiency of the Multidrive S CVT – the only transmission of its kind in the segment – CO2 figures are lower still at 120g/km, with an improvement in average fuel consumption to 54.3mpg (combined cycle).


Verso-S introduces Toyota Touch, a new multimedia touchscreen system for controlling audio and communications functions. It is fitted as standard to all versions of the car and comes with Bluetooth for hands-free mobile phone use and audio streaming, plus a USB port for connecting personal music players. Toyota Touch also features a trip information screen, displaying details of journey time, distance and fuel economy, including journey-by-journey comparison records.

From May 2011 owners will be able to upgrade Toyota Touch with a new Touch and Go navigation package. This provides all key navigation functions, plus the flexibility to add more advanced features and applications, accessed via Google.

Grade structure, UK market and pricing

Verso-S is available in two trims – TR and T Spirit. Key features of the TR include Toyota Touch, Bluetooth, reversing camera, front fog lamps, air conditioning, seven airbags (including driver’s knee airbag) and one-touch folding rear seats.

T Spirit models additionally feature 16-inch alloy wheels, front and rear electric windows, a panoramic glass roof (the largest in the segment) and dark-tinted rear privacy glass.

Three option packs are available: Style Pack, with additional exterior chrome trim details; Leather Pack, with premium two-tone grey leather upholstery; and Protection Pack, which provides rear parking sensors, a boot liner and scuff plates.

From May, the Touch and Go navigation package will also be available (details above).

Retail sales are expected to account for more than 75 per cent of Verso-S sales, with 70 per cent of these being T Spirit models.

Through its Centre network, Toyota is offering special launch prices for the new model: the TR is available for £13,995 on-the-road, with the T Spirit costing £14,995. Opting for Multidrive S adds £1,150 to the price.

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