Toyota sales hike 12 percent in July 2014 to 215,802 vehicles

Article by Christian A., on August 3, 2014

Toyota Motor Sales saw its sales hike 12 percent in July to 215,802 vehicles, thanks to core models logging significant gains. Toyota outpaced the auto industry in July, the latter growing only 9 percent. According to Toyota, it also managed to retain the retail sales throne in July -- the third straight month in which it posted sales of over 200,000 – as led by all-time record sales for RAV4 and double-digit growths for both Camry and Corolla.

Bill Fay, Toyota Division general manager, said in a statement, that strong sales in July were attributable to rising consumer confidence that was supported by momentum in the marketplace. Toyota Division experienced an overall 11-percent surge to 188,469.

The company posted a 37-percent climb in RAV4 sales in July to 26,779. Fay remarked Toyota could have sold more RAV4s if it had more stocks. Toyota logged a 15-percent jump in Camry sales to 39,888 and 26-percent leap in Corolla sales to 30,833.

The Scion brand, however, fell 18 percent drop to 5,127 as every Scion model shrank in July. Toyota also saw sales of the Prius drop 11 percent to 20,675 but had Lexus gain 19 percent to 27,333.

Lexus Division General Manager Jeff Bracken called last month’s performance as the brand’s best July ever, as six of the its eight nameplates logged growth.

The Lexus IS posted a 25-percent jump in sales in July to 4,542, while the RX crossover leaped 14 percent to 9,658 units.

Fay remarked that the overall strength of the auto industry -- combined with positive economic indicators – could mean that the sector could maintain its strong momentum in the months ahead.

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