Toyota says that North American sales will deliver its highest profit in five years

Article by Anita Panait, on May 11, 2012

Toyota Motor Corp. expects to post its highest profit in five years, as the company rides on its soaring North American sales and as it recovers from ill effects brought about by natural disasters in 2011.  The company expects its North American sales to surge 25 percent to 2.35 million vehicles in the current fiscal year ending March 31, 2013.

This is a stark contrast to the previous fiscal year ended March 31, 2012, which saw its North American sales dive 7.8 percent to 1.87 million units, hounded by supply problems caused by the earthquake in Japan and flooding in Thailand.

If everything goes as expected, North American sales will help Toyota to post 8.7 million vehicles in global sales this fiscal year, according to the company’s annual earnings presentation.

Toyota’s peak sales were recorded in the fiscal year ended March 31, 2008, during which the company, posted worldwide sales of 8.91 million vehicles.

If everything goes as expected, Toyota should be set to more than double its net income from JPY283.5 billion for the year ended March 31, 2012, to JPY760 billion for the fiscal year ending March 31, 2013.

According to 21 analysts surveyed by Bloomberg, Toyota's net income for the fiscal year ending March 31, 2013 will reach 817.7 billion yen.  Toyota expects its total sales to grow by 18 percent to JPY22 trillion yen.

With Toyota’s net income forecast for the current fiscal year, the company should be destined to post a profit that’s higher than General Motors Co. with the new units on the Japanese carmaker’s vanguard like new Prius hybrids, Corolla compacts and Lexus sedans.

Creating so much buzz with its U.S debut of the brand-new 2012 Toyota Prius C at the 2012 North American International Auto Show, the Toyota Motor Sales (TMS) U.S.A, Inc., strategizes to bring this energetically designed, five-door hatchback to the market in March of 2012. The brand is simultaneously introducing Toyota's Hybrid Synergy Drive to the subcompact segment.

“C”, representing “City” in the Prius name, is designed to function as an urban-friendly automobile with pleasurable driving experience, hatchback function, and a city fuel budget rating of 53 mpg, offering the premier city mpg rating of any vehicle without a plug.

Joining the Prius family, which includes the third-generation Prius Liftback, the multipurpose new Prius V and the Prius Plug-in Hybrid, are anticipated by enthusiasts to arrive in 2012.

Commencing with the first generation fourteen years ago, about two million units have been retailed globally. Remaining as the world’s foremost environment-friendly brand, the Prius has embarked on great lengths to establish consumer trust in hybrid technology. With C, the starting MSRP is just below $19,000 to own the market's most proven hybrid technology.

Distinct Position in the Prius Family

As the opening product into the Prius Family, the new C will find favor with younger shoppers in the hunt for an intelligently designed, economic subcompact car packing cutting-edge drivetrain and in-car technology. At the same time, it offers winning driving dynamics with a more effective maneuverability.

Available in four trim levels with highly appealing features, gear, and heightened competence, this model gives clients a persuasive high-value offering. It provides numerous standard features such as automatic climate control, tilt-telescopic steering wheel with audio, climate, Multi-Information Display and Bluetooth hands-free controls, and remote keyless entry with illuminated entry, among a long list of standard equipment.

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