Toyota started exporting Venza crossovers to South Korea in October

Article by Anita Panait, on November 16, 2012

Toyota commenced exporting its United States-built Venza crossovers to its distributor in South Korea in October. The carmaker’s Venza exports to South Korea are initially expected to hit around 600 units annually. The matter was announced by Bob Carter, Senior Vice President of Toyota Motor Sales USA at the Barclays Capital Global Automotive Conference.

The Venza units are being produced by team members at Toyota’s manufacturing plant in Georgetown, Ky.  The plant is considered as Toyota’s largest manufacturing facility outside of Japan.

It employs around 6,600 team members directly and has created almost 20,000 jobs with vendors and suppliers in Kentucky and other states in the region. The export of the Venza to South Korea marks the first time that the model was sold outside North America. Toyota commenced exporting US-assembled vehicles in 1988, and currently exports to 21 countries around the world.

Toyota’s export of US-assembled vehicles is expected to rise in fiscal year 2012 to a record of over 130,000 units, equivalent to a 52% increase from fiscal year 2011. Toyota started exporting Indiana-built Sienna minivans and Kentucky-assembled Camry sedans to South Korea in 2011. The carmaker is also exporting the Avalon sedan from Kentucky, the Highlander and Sequoia SUVs from Indiana, and the Tacoma and Tundra pick-up trucks from Texas.

Carter remarked that they are proud that the Venza – which was designed, engineered and assembled in the US – has attracted consumers not only in the country but also abroad. He added that the export of Venza vehicles to South Korea helps maintain Toyota’s stable base of US jobs. He likewise said that export was a result of the work of its US team members and its extensive investments across North America.

“We are proud that Venza, designed, engineered and assembled in the U.S., has garnered so much interest not only here, but abroad,” said Mr. Carter.  “The export of Venza vehicles to South Korea helps maintain Toyota’s strong, stable base of U.S. jobs, and is the result of the great work of our talented U.S. team members and our extensive investments across North America.  We look forward to other opportunities to continue expanding exports from our American operations.”

Now equipped with 2013 Entune multimedia technology, the Toyota Venza crossover has an upgraded design and several added value features including innovative option packages and a wide range of convenience and comfort measures.

The aerodynamic outline of the Toyota Venza was changed and it is now designed with a modified lower and upper grille, rear taillights and fog lamps. Its fresh and modern design is accentuated by the latest 19-inch wheels and three fresh colors for its exteriors: Cypress Pearl, Cosmic Gray Mica, and Attitude Black.

2013 Toyota Venza is offered in three grades: the XLE, LE and the Limited. The Toyota Venza XLE and LE variants can be purchased with all combinations of the powertrain (V6, four-cylinder, all-wheel drive, or front-wheel drive) while the Limited grade Venza is only available with the V6 engine in either FWD or AWD configurations. Value is also increased and the ordering is made simple with the inclusion of several new standard features across all variants.

Built specially for North America, the Toyota Venza is developed to establish its appeal among clients who desire an impressive combination of bold and modern design, sophisticated and classy interior, exceptional handling, generous roominess and superior versatility. The Toyota Venza guarantees flexibility with its roomy cargo area, all-wheel drive availability, fold-flat rear seats, and as much as 3,500 lbs. capacity for towing.

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