Toyota teams up with Terry Crews, The Muppets for an ‘unborifying’ Super Bowl ad

Article by Christian A., on January 22, 2014

For this year’s Super Bowl, The Muppets gang is in for a wild ride in a 2014 Toyota Highlander driven by Terry Crews a.k.a. the star of the Golden Globe-winning FOX series "Brooklyn Nine-Nine". The new collaboration celebrates the launch of the Toyota highlander and the Muppets’ all-new big-screen adventure “Muppets Most Wanted”, in theaters March 21, 2014.

Called “Joyride”, the 60-second spot will be broadcasted during Super Bowl XLVIII on Sunday, February 2. The description of the new spot is simple: the Muppets teach Crews’ character a thing or two about "unborifying" his lifestyle as they "borrow" his sweet ride, the Toyota Highlander.

As expected, the spot features humorous hijinks, dancing and surprises-and no Muppet caper would be complete without an original song. More than a dozen of Muppets will fit in the Highlander, demonstrating that the new vehicle has plenty of room for everything-everything except boring. "Joyride" will air during the second quarter of the game.

"Our game-day spot shows how Toyota Highlander puts the 'fun' in function," said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. "Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens."

"It's truly an honor to be a part of this wild ride with Toyota and the Muppets," said Crews. "The Toyota Highlander is the perfect vehicle to teach my character how to loosen up and have some fun. Be prepared for some laughs on game day."

Classy and vibrant, the all-new Toyota Highlander has a developing profile, a lowered roofline for better aerodynamics, and sculpted side door panels. The exterior is longer by about three inches, and the width is one-half inch wider, presenting a smooth and sturdy look.

Looking at the front, the Highlander's bonnet blends into a redesigned trapezoid grille, all-encircling headlights, and deeply recessed fenders that create a more forceful face.

The profile’s length, from the front bumpers to the quarter panels in the rear, stands boldly out with sculpted wheel wells in each corner, giving space for notably pronounced wheels. The total package is completed with a newly redesigned rear lift-gate that has one-touch open/close power and driver-selected memory height settings, as well as taillamps and bumpers that convey stylishness and forcefulness.

The Highlander's body configuration will have high-strength steel in the front pillars to increase rigidity. Improved visibility comes from accurate relocation of the front A-pillars, while the rear quarter glass size is bigger to create a broader view for driver and passengers.

Enhanced refinements include improved noise, vibration, and harshness (NVH) damping. Reduced cabin noise is through a 30 per cent increased use of floor insulation. The windshield is made of acoustic-quality which will help lessen noise entering the interior, and the panoramic moonroof also has a design to help lower wind noise, even when it is open.

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