Toyota teams up with Terry Crews, The Muppets for an ‘unborifying’ Super Bowl ad

Article by Christian A., on January 22, 2014

For this year’s Super Bowl, The Muppets gang is in for a wild ride in a 2014 Toyota Highlander driven by Terry Crews a.k.a. the star of the Golden Globe-winning FOX series "Brooklyn Nine-Nine". The new collaboration celebrates the launch of the Toyota highlander and the Muppets’ all-new big-screen adventure “Muppets Most Wanted”, in theaters March 21, 2014.

Called “Joyride”, the 60-second spot will be broadcasted during Super Bowl XLVIII on Sunday, February 2. The description of the new spot is simple: the Muppets teach Crews’ character a thing or two about "unborifying" his lifestyle as they "borrow" his sweet ride, the Toyota Highlander.

As expected, the spot features humorous hijinks, dancing and surprises-and no Muppet caper would be complete without an original song. More than a dozen of Muppets will fit in the Highlander, demonstrating that the new vehicle has plenty of room for everything-everything except boring. "Joyride" will air during the second quarter of the game.

"Our game-day spot shows how Toyota Highlander puts the 'fun' in function," said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. "Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens."

"It's truly an honor to be a part of this wild ride with Toyota and the Muppets," said Crews. "The Toyota Highlander is the perfect vehicle to teach my character how to loosen up and have some fun. Be prepared for some laughs on game day."

If you liked the article, share on:

Comments

Recommended

Before the W177 goes on sale in 2018, Mercedes-Benz had to go back to the drawing board to check on the A Class’ interior. This is because the new model...
by - November 24, 2017
If you see the Aston Martin’s 2018 Vantage, you would think that it is significantly different from most of Aston’s GT lineup. For instance, if the DB11 is a fine...
by - November 24, 2017
Even as Chevrolet is making a huge splash in the industry with the recent launch of the new Corvette ZR1, there may be trouble brewing. Chevrolet has announced huge discounts...
by - November 24, 2017
The 2018 GMC Sierra 2500HD has arrived this week at the snowy mountains in Colorado for its winter long debut. GMC’s tracked Sierra Mountain Concept will be on display at...
by - November 24, 2017
We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries