Toyota to invest $50 million in safety research center in Michigan

Article by Christian A., on January 10, 2011

As part of efforts to reduce the number of traffic deaths and injuries and as a means to restore trust, Toyota Motor Corp. will invest $50 million in a safety research center in Michigan. In a statement, Toyota said that the Collaborative Safety Research Center will operate at the Toyota Technical Center in Ann Arbor.

Toyota engineers from the U.S. and Japan will be working with researchers from the University of Michigan, Virginia Tech and Children's Hospital of Philadelphia, according to Chuck Gulash, a senior engineer at Toyota who will be the center's director.

In an interview, Gulash said that the company will seek the help of other safety experts in the country. Gulash is quoted to have said, “Traffic safety isn't only the vehicle. It's the infrastructure, it's the driver.” Toyota’s reputation has been damaged due to the millions of vehicles recalled last year due to the risk of unintended acceleration.

The creation of this center is expected to help Toyota raise its image back to that of offering safe, high-quality vehicles.

To date, Toyota has paid a record $48.8 million in recall-related fines. And its troubles aren’t over as it continues to face about 400 lawsuits, which claim lost vehicle value, injury or death due to the defects.

Toyota clarified that its investment will be for studies over the next five years concentrating on reducing harm to children, teenagers and seniors. Gulash also said that Toyota’s existing staff and facilities in Michigan will be used for the research. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries