Toyota and Clemson students work together on futuristic uBox concept

Article by Christian A., on April 30, 2016

While most carmakers are focusing their attention on diving into the millennial market, the likes of Toyota are already developing vehicles that will appeal to the Generation Z. The said generation is composed of those who are presently aged 0 to 17 years old. Toyota is obviously not underestimating the impact of the Generation Z as it comprises nearly 23% of the US population. By 2020, they are expected to possess $3.20 trillion worth of purchasing power.

In cooperation with Clemson University-International Center for Automotive Research (CU-ICAR), Toyota has planned what might be the vehicle of the future— the uBox. Last month, the carmaker announced that it helped oversee the designing of the concept.

uBox Concept

The Department of Automotive Engineering of CU already has the Deep Orange program. In partnership with Toyota, the program allows students to propose and design a new car prototype each year. Moreover, students do not only design the vehicle. They can also be involved in the actual building process.

According to CU Graduate Engineering Program Associate Professor Johnell Brooks, Deep Orange serves like an “automotive boot camp” as it allows students to get involved in the thorough car development process.

This 2016, Deep Orange participants focused on engineering a prototype that is dedicated for the Generation Z. While there is no way to determine the preferences of the said generation yet, the millennial engineers have developed some theories to aid them in coming up with the uBox concept.

• Need to Stand Out

Accordingly, the new generation always intends to stand out and to maintain a persona that is apart from everyone else. Because of that, the uBox was designed to be highly distinctive and ‘muscular’. More glass materials have been incorporated, making it look like something from the future.

• Need to Multi-Task

Multi-tasking seems to be the thing of the youth now. They find it weird not having to juggle and move from one thing to another. As a result, the uBox was specifically designed to be versatile. It can be customized depending on the needs of the users to carry out different activities. The uBox has a functional work station. Moreover, everything in the interior can be moved to make room for large cargo.

• Need to Be Environmental-Friendly

Since the threat of climate change is worsening, the youth has to be environmental-friendly. To meet this need, the uBox is electric-powered and emission-free. With its dual-purpose powertrain, the vehicle can power gadgets and grooming devices with the 110-volt sockets located in both the exterior and the interior.

Topics: toyota, concept

If you liked the article, share on:

Comments

Recommended

The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Subaru has already announced that the all new Impreza will be out by fall this year. The 2018 model year not only gets a number of new upgrades, but it...
by - July 21, 2017
Do you ever wonder what challenges automakers have in selling limited edition cars? It’s different for each company but it can get stressful if the demand is high instead of...
by - July 21, 2017
Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries