Toyota will end production of the RAV4 EV at the end of the year

Article by Christian A., on May 16, 2014

It appears that the Toyota RAV4 EV was not quite a bestseller as the Japanese manufacturer decided to end production of its electric crossover. Back in August 2013, Toyota offered discounts for the RAV4 EV, while in September it used DirecTV ads strategy to promote it. Still, nothing seemed to help Toyota sell its $49,800 electric crossover.

The RAV4 EV was introduced at the 26th annual Electric Vehicle Symposium in Los Angeles, and was powered by an electric powertrain that delivered 154 hp (115 kW) @ 2,800 rpm. The RAV4 EV offers two driving modes, Sport and Normal.

In the Sport mode the SUV accelerates from 0 to 60 mph (96 km/h) in 7.0 seconds, while top speed was limited at 100 mph or 160 km/h. In Normal mode, the RAV4 EV accelerates from 0 to 60 mph (96 km/h) in 8.6 seconds and has a top speed of 85 mph or 136 km/h.

The battery and electric powertrain used by the RAV4 EV were designed and produced by Tesla. Still, few days ago we announced you that the agreement between Tesla Motors and Toyota will end this year.

The agreement between the two companies included the delivery of 2,600 battery packs over three years.

Regarding the design, the Toyota RAV4 EV comes with LED low beam projector headlights with halogen projector high beams, vertical LEDs, rear lights accented by LEDs as well as the well-known Toyota logo in environmental blue.

Three exterior colors are available for the RAV4 EV: Blizzard White Pearl, Shoreline Blue Pearl and Classic Silver Metallic. The interior comes in Neutron fabric, woven with a subtle sheen and blue accent.

The RAV4 EV is the result of a singular partnership between Tesla Motors encouraged by Akio Toyoda, Toyota Motor Corporation’s president and CEO. Almost two years after the project’s announcement, Toyota and Tesla engineering teams succeeded in completing a tremendous product ready for sale in record time.

Toyota’s RAV4 EV blends a battery and electronic powertrain that was Tesla designed and produced with Toyota's most popular SUV. The team collaboration aimed for perfecting the drive experience. From high-tech options for charging to interior comforts to interactive screens, the automobile has designs for customer functionality and optimum vehicle range.

From the outside, the RAV4 EV has high-class LED low-beam projector headlamps with halogen projector high-beams. A manual equalling system lets users control the headlamps if the vehicle’s pitch changes considerably from a heavy load.

Five upright LEDs comprise the daytime running lights that can dim into parking lights. The rear light combination has LEDs emphasised by a singular smoky outer lens. Other outside variations from the petrol powered RAV4 are new outer emblems at the front, the rear, and the front door panel using the Toyota’s signature "environmental blue."

The automobile will be on sale later in the year and it will have three available exterior colours: Blizzard White Pearl, Shoreline Blue Pearl, and Classic Silver Metallic. The cabin has an exclusive "Neutron" fabric, woven with a delicate sheen and blue accents on the seat’s inserts and door trim.

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