Toyota will be spending 265 million euros or $354 million in Europe to establish the next-generation Auris compact hatchback in the United Kingdom and a compact sedan in Turkey. This action will bring in around 1,900 new jobs. According to Didier Leroy, President and CEO of Toyota Motor Europe, the announcement is in accordance with their plan to boost local production for vehicles sold in Europe.
The company aims to boost the total volume of compact vehicle produced in Europe. It also wants to utilize plant capacities better by regrouping production.
Leroy further stated that the C-segment hatchback is "a core vehicle" for the company, as it competes in a "strategic segment" of the automobile market in Europe. On the other hand, Leroy believes that the sedans are "stronger sellers in eastern Europe."
The Auris are currently manufactured in Turkey and the UK. However, the Turkey production of the hatchback will be shifted within the next two years to the Burnaston facility in Derbyshire, England, because that bodystyle is generally famous in western Europe.
In the UK, the Auris is built alongside the Avensis mid-sized vehicle. The company expects to hire at most 1,500 new workers in the UK, with a first recruitment phase of around 500 beginning in mid-2012.
Meanwhile, Turkey would manufacture the next compact sedan alongside the Toyota Verso, adding 400 jobs in the next two years.
When Toyota launched the Auris in 2007 in Europe, it quickly gained acclamations for its spaciousness and comfort as well as reliability, efficiency and practicality. Now, Toyota is launching the latest iteration of the Auris in Europe, and is expecting this C-segment offering to continue its appealing streak especially among family hatchback customers looking for peace of mind.
Likewise, the latest iteration of the Auris should also appeal to new customers who may be attracted by its enhanced style and interior, more refined driving, and an array of clean engines. For the 2010 model year, the new Toyota Auris could be powered by any of the three petrol, three diesel engines or a full hybrid drive – which makes this range of powertrains the most comprehensive in the C-segment.
These engines are equipped with Toyota Optimal Drive that could further improve the performance and efficiency of the new Toyota Auris. The beneficial effect of the Toyota Optimal Drive was already proven in the 2009 version of the Toyota Auris, even allowing the car to post the segment-leading levels of carbon dioxide emission.
In fact, the average carbon dioxide emission level of the Toyota Auris dropped from 152 g/km (2007) to 142 g/km in 2009. Designed especially for European customers, the new Toyota Auris HSD marks the introduction of full hybrid technology to a Toyota core model.
This highlights the first step in the Toyota’s deployment of HSD (Hybrid Synergy Drive technology) across its model range in Europe by early 2020s. Of course, Hybrid Synergy Drive allows for remarkable fuel efficiency and very low carbon dioxide emissions.
However, aside from those benefits, Hybrid Synergy Drive allows Toyota's full hybrid powertrain to offer a high level of quietness, driving comfort and usability – thereby changing customer perceptions of full hybrid technology.
The new Toyota Auris HSD is produced at Toyota Motor Manufacturing UK. With the advantages brought by Hybrid Synergy Drive and Toyota Optimal Drive technologies, the new Toyota Auris should become the first vehicle from Toyota to comply with Euro 5 emission standards by July 2010.