Toyota will upgrade two dealerships near its headquarters to reflect its power and prestige

Article by Christian A., on May 30, 2012

The two dealerships near Toyota’s national headquarters in Torrance, Calif., will be getting major facelifts to properly reflect the company’s power and prestige. The problem with these two dealerships is that one was too small and needs to be updated while the other hasn’t been renovated in years and the former owners were admonished by the state attorney general for reports of shady business practices.

Last April, Toyota of Torrance opened a 21,000-square-foot palace on five acres beside its old showroom. This is located at the foot of the posh Palos Verdes peninsula.

Its plans include the opening of South Bay Toyota in Gardena, a 7-iron from Toyota's corporate offices. Craig Whetter, executive vice president of the multifranchise David Wilson Auto Group, the owner of South Bay Toyota, said, “We want to make it what Toyota wants."

A large amount of money is required for these extensive enhancements so it’s good that those who own the Toyota of Torrance and South Bay Toyota dealerships have the dough for it. David Wilson Auto Group has 15 locations that resulted to $1.24 billion in 2011 revenues.

Toyota of Torrance, the owner of DCH Auto Group, has 27 dealerships in four states and revenues that amount to nearly $2 billion.

Experian Automotive said that much is at stake since Toyota and Scion made up 21.6% of new-vehicle sales in the Los Angeles area in the first quarter. Honda was No. 2 at 14.8%. However, Toyota and Scion's share in the region has decreased by 2 percentage points in the last year. Meanwhile, Nissan, Hyundai and Kia have raised their shares. [source: Autonews]

Topics: toyota, dealership

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