Toyota still can’t find the success in the world’s biggest auto market

Article by Christian A., on November 9, 2010

Toyota's US sales fell by 4% in October as the overall market increased by 13%. And in China, it posted a 6% decrease to 61,000 vehicles. This is certainly a cause for worry as it marks Toyota's first year-on-year drop in China since April 2009.

Toyota needs to sell a lot more vehicles to be able to catch up with the market leaders in China, namely: General Motors, Volkswagen and Hyundai.

Toyota’s challenges include the recall crisis and the political tensions between Beijing and Tokyo. China's total market sales in October have not been released yet but it seems unlikely to have dropped.

In China, passenger-car sales were up 41% to 8.53 million through September. Including October's results, Toyota's sales in China were still up 17% for the year. There are theories on why Toyota is lagging behind. The most obvious one is that Toyota is still affected by the recall crisis.

Since many customers in China are first-time buyers, it can’t rely on a long history of customer loyalty.

The second theory is that the recent rash of anti-Japanese nationalism in China is expected to affect a company that many perceive to be the archetypal Japanese corporate entity.

As a result of the dispute over the islets in the East China Sea, there are diplomatic tensions that have prompted calls to boycott Japanese goods in China. [via autonews - sub. required]

If you liked the article, share on:

Topics: toyota, sales

Comments

Recommended

McLaren has already commenced the production of the McLaren Senna sports car this year. On the other hand, Aston Martin will start building the much-anticipated Aston Martin Valkyrie hypercar in...
by - November 13, 2018
Volkswagen is introducing its smallest sports utility vehicle so far, this further expanding its SUV lineup. With the new and tiny Volkswagen T-Cross, the German carmaker is taking advantage of...
by - November 9, 2018
Here is good news for those who were lucky enough to place an order for the only 10 exclusive examples of the Apollo IE hypercar. Apollo Automobil, in collaboration with...
by - November 8, 2018
SEAT SA is commencing production of an all-new car at its Martorell facilities in Spain. However, its plant won't be assembling a new SEAT car. The Spanish carmaker is now...
by - November 8, 2018
BMW calls the new 8 Series Coupe as the redefinition of the sports car. A more powerful performance version is expected to follow soon in the persona of the BMW...
by - November 8, 2018