Toyota still can’t find the success in the world’s biggest auto market

Article by Christian A., on November 9, 2010

Toyota's US sales fell by 4% in October as the overall market increased by 13%. And in China, it posted a 6% decrease to 61,000 vehicles. This is certainly a cause for worry as it marks Toyota's first year-on-year drop in China since April 2009.

Toyota needs to sell a lot more vehicles to be able to catch up with the market leaders in China, namely: General Motors, Volkswagen and Hyundai.

Toyota’s challenges include the recall crisis and the political tensions between Beijing and Tokyo. China's total market sales in October have not been released yet but it seems unlikely to have dropped.

In China, passenger-car sales were up 41% to 8.53 million through September. Including October's results, Toyota's sales in China were still up 17% for the year. There are theories on why Toyota is lagging behind. The most obvious one is that Toyota is still affected by the recall crisis.

Since many customers in China are first-time buyers, it can’t rely on a long history of customer loyalty.

The second theory is that the recent rash of anti-Japanese nationalism in China is expected to affect a company that many perceive to be the archetypal Japanese corporate entity.

As a result of the dispute over the islets in the East China Sea, there are diplomatic tensions that have prompted calls to boycott Japanese goods in China. [via autonews - sub. required]

Topics: toyota, sales

If you liked the article, share on:

Comments

Recommended

The Nurburgring is the one track that many automakers want to hold a record of, because only the best of the best do. This time, a group of extraordinary passionate...
by - July 25, 2017
Would you like your convertible to be inspired by a yacht? Well, you do not have to imagine it anymore - thanks to the Bentley Continental GT Convertible and Mulliner...
by - July 25, 2017
The 2018 Jaguar E-Pace is the leaping cat’s first venture into the compact SUV segment, and sure enough, it didn’t take long before an artist rendered a wilder version of...
by - July 25, 2017
Good news for Audi EU5 and EU6 diesel car owners in Europe. They can now update their cars to fit six-cylinder or eight-cylinder TDI engines through a retrofit program, and...
by - July 25, 2017
Recently, Autocar revealed that a Ferrari SUV is on the way, after the company continuously denied that they will not build one. And unlike the usual crossover styling, Ferrari will...
by - July 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries