Brit marque TVR files trademark for Griffith name, hints at revival of iconic sports car

Article by Christian A., on May 3, 2017

British automotive manufacturer TVR has been working overtime on a new sports car, ever since the then-owner Nikolay Smolensky decided to sell the company to a syndicate of businessmen headed by Led Edgar, a millionaire British entrepreneur. The up-and-coming sports car will bear the codename "T37", and the still unnamed automobile will be unveiled later this year. To be specific enough, it will be welcomed by the public this September.

TVR’s comeback in 2013 started off with the announcement that it would be producing exceptional sports cars. Four years have passed since that day, and now it filed for a new trademark that indicates that the British marque is seeking to raise from the grave one of its most coveted models. TVR supposedly filed a trademark for the Griffith label, Autocar revealed. By now it is still not known whether the trademark will be used for a production model, a concept, or both.

TVR’s application for this trademark specifically mentioned motor cars and parts or fittings for motor cars included in class 12. This is giving us a clear indication that the British automaker is back in the game, that it is ready to make waves this year.

If a production car will bear the Griffith trademark, this will be the first occasion that the British marque will use the name since 2002, following 2 generations before it. The Griffith name originated from the renowned American dealer Jack Griffith, and was first utilized around 1963 on the Griffith 200.

The first ever TVR model will possibly grace the halls of the Frankfurt Motor Show in September this year. The automobile will feature a front engine, rear wheel drive setup and a Cosworth V8 under the hood that will power up to 400hp (298 kW). The classic car will weigh around 2,645 lbs (1,200 lg) and will be able to reach 60 miles per hour (96 km per hour) after a standstill, needing only 4 seconds to do the job. The still unnamed vehicle will lock in a top speed of an estimated 200 mph (322 kmh).

Buyers of the sports car will have to prepare at least $111,000 (£90,000) of cold hard cash to purchase a limited-edition Launch model, with a more economical variant available at a later date. The British marque will also give second life to its sports car by producing it at its new Wales production facility, with consumer deliveries scheduled in 2018. So far, TVR has received an impressive 400 deposits. Welcome back, TVR!

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Topics: trademark, tvr

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