Two MG dealerships to open in Sheffield by end of August

Article by Anita Panait, on July 22, 2013

Sheffield will become the first city in the United Kingdom to have two new MG dealerships. Grant & McAllin in Rother Valley Way, Holbrook, will cover the south side of Sheffield while Eric Stead (Garages) Ltd in Ecclesfield will cover the north of the city. The dealerships are set to open by the end of August, ahead of the rollout of the new MG3 supermini.

MG is aiming to open six more dealerships in key cities across the UK by the end of 2013. MG is currently in talks with a number of several other prospective dealers in major cities and towns in the UK. Eric Stead (Garages) was a former MG Rover outlet and has continued to have a new, unregistered MG on display, which is one of the last MGB GTs to be produced.

Eric Stead (Garages) managing director Trevor Stead remarked that MG has always been an important brand for the dealership, noting that it is “steeped in history and heritage.” He said that winning the MG franchise was “one of the proudest and most exciting days of [his] life.”

Eric Stead (Garages) has a 10-bay workshop, an open nine- car showroom and a 23-strong workforce. On the hand side of the city is Grant & McAllin, which current manager is Lee Atack. The dealership is considered as one of the oldest auto businesses in South Yorkshire. Grant & McAllin moved to a £2.2-million site in Rother Valley Way, in 2007.The site has a 10-bay workshop and a 25-car showroom. Lee remarked that he can’t wait to start selling the “new breed of MGs,” even describing the MG6 as a highly competitive vehicle and the MG3 as a brilliant package.

Lee said: “MG has always been a brand that people love and respect and I share the same feelings. I can’t wait to start selling the new breed of MGs. I think that the MG6 is a highly competitive vehicle and from what I’ve seen of the MG3 it’s a brilliant package. “Now everyone in Sheffield will have a local dealer and I look forward to working alongside Trevor in such exciting times.”

In April, it was reported that MG is planning to build a new sports car that might be produce at its Longbridge facility. However, this new sports car isn’t expected to enter production in the next five years. It is expected to arrive after the launch of new mass market products such as the Concept CS SUV unveiled at the Shanghai Motor Show. [source: MG]

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