Ford is showing the world how important China is to its plans by developing and producing models that suit the taste of customers in the world’s biggest market. In fact, the carmaker unveiled at the Beijing auto show last month three new models that were designed with considerable input from consumers in the country -- Ford Escort compact sedan, Ford Everest Concept SUV and Lincoln MKX Concept crossover.
Matt VanDyke, director of global Lincoln, remarked that Lincoln China has their “full attention” in product development, according to Automotive News. He noted that Lincoln China is not developing products for the United States and “see if they work there." Lincoln will offer only the MKX in the US as a replacement for the current version.
The Escort could be offered in the US in the future while the Everest is a big no, since it was designed on the same platform as Ford's global Ranger pickup and shows the carmaker’s vision for a mid-size, seven-seat, versatile SUV designed for ASEAN and global markets.
The Everest Concept, designed in Australia and will be produced in Thailand, is suitable for handling rough roads in Western China. It would not arrive in the US, in which Ford is already offering a number of SUVs and crossovers.
The Escort, meanwhile, is underpinned by the Focus platform, but offers extra legroom for Chinese customers who prefer roomy rear seat and amenities. Ford has referred to the Escort's having "stylish and unpretentious exterior."