US-bound 2014 Mazda3 boasts of best-in-class fuel economy

Article by Anita Panait, on June 27, 2013

Mazda Motor Corp. claims that its 2014 Mazda3 would have best fuel economy in the compact segment when it rolls out the vehicle in the United States in September 2013. The 2014 Mazda3 will be rolled out in the US powered by a 155-hp 2.0-liter or an optional 184-hp 2.5-liter four-cylinder engine from Mazda's Skyactiv powerplant family.

Tim Barnes, Mazda's director of product planning for the U.S. market, did not say the Mazda3's estimated EPA rating but remarked that the vehicle would have "best in class" fuel economy compared with rival models that include the Honda Civic, Toyota Corolla, Hyundai Elantra and Ford Focus.

This means that the 2014 Mazda3 would have an EPA highway fuel economy rating in the low- to mid-40 mpg range. Mazda's 2.2-liter Skyactiv diesel engine eventually may power the Mazda3 lineup, according to Jim O'Sullivan, chief executive of Mazda North American Operations.

O'Sullivan remarked that the carmaker will make the decision after assessing demand for the diesel-powered Mazda6 mid-sized sedan that will become available this year. The Mazda3 will be offered in Japan with a gasoline-electric powertrain option, making it the carmaker's first full hybrid. Mazda, however, will not sell the Mazda3 hybrid in the US, according to O'Sullivan.

2014 Mazda3 features Mazda's Skyactiv platform and powertrain technologies. It is also Mazda's third vehicle to be equipped with a full suite from its Skyactiv portfolio, next to the CX-5 crossover and Mazda6 sedan.

Mazda considers the Mazda3 as crucial to its success in the US, where it has been the brand's best-seller. Mazda posted a 20-percent hike in Mazda3 sales in 2012 to 123,361 units, despite being one of the oldest looks in the compact segment.

Just by catching a glimpse of the new Mazda 3, an onlooker gets caught with charisma and appeal. As the onlooker continues to glance at the new Mazda3, he or she would get charmed by this new creation, thereby prompting him or him to forge a new relationship with this elegant piece of mobile machine.

The source of this charisma is no other than the "KODO - Soul of Motion" design theme that takes its inspiration from the beauty and power of nature. This new design was specifically developed by Mazda to further evolve its sense of vitality and agility, thereby underpinning the looks of its new generation of cars.

Creative to be a true and authentic Mazda vehicle with all its glory, the new Mazda 3 serves as a celebration of the brand’s rebirth. After all, the new Mazda 3 could be considered as the carmaker’s latest dynamic motion, presenting the evolved KODO theme in a C-segment package.

Just like its KODO predecessors, the new Mazda 3 boasts of a confident stance as accentuated by its seemingly compact set-back passenger compartment. In terms of dimensions, the new Mazda 3 is lower and wider than the previous. It is fitted with a raked profile, as emphasized by its flared fenders and large sporty aluminum wheels. All of these design cues help convey the Mazda 3’s off-the-line power, strength and agility.

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Topics: mazda, mazda3, hatchback

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