US new vehicle sales seen to jump 10% in December 2014

Article by Christian A., on January 3, 2015

Forecasters are expecting a 10-percent jump in new-vehicle sales in the United States in December, as big discounts, little snow and lower gasoline prices prompt consumers to flock dealerships. That would mean that total sales in the US for the full year 2014 could hit 16.5 million – surpassing even the most optimistic forecast early in the year. In the first 11 months of 2014, carmakers sold 6-percent more light vehicles to 15,023,111 units.

John Krafcik, president of TrueCar, said in a statement, remarked that carmakers should be “grinning as they close the books this year,” as the industry experience the strongest demand in a decade, gains in highly profitable segments and modest incentive growth.

Sales made until January 2, 2015 are still counted for 2014. Carmakers are expected to report their sales for December on Jan. 5. TrueCar, Kelley Blue Book, Cars.com and LMC Automotive issued December sales forecasts of between 1.49 million and 1.51 million units, which equates to a surge of between 10 percent and 11 percent – paving way for the industry’s best December since 2004 and second best ever.

Such figures would mean a seasonally adjusted annualized selling rate of between 16.7 million and 16.9 million in December, a big jump from 15.5 million SAAR in December last year. Mike Cuva, General Manager of Sunnyside Toyota in North Olmsted, Ohio, told Automotive News that sales since Christmas surged 26 percent compared to the same period in 2013.

He remarked that the week between Christmas and New Year’s is a “week where we do a lot of business for the month.” He noted that aside from a number of “great products” out for launch, the economy has become more stable, prompting more people to buy new cars.

Cuva added that he expects the momentum to continue into 2015. Most forecasters, meanwhile, expect US light-vehicle sales to hit 17 million units next year.

If you liked the article, share on:

Topics: united states, sales

Comments

Recommended

TOYOTA GAZOO Racing revealed that it will be participating in the 2018 Tokyo Auto Salon with the theme “Meister's Workshop.” The company will showcase models that have been part of...
by - December 16, 2017
Infiniti has commenced sales of the new 2018 Infiniti QX80 full-size luxury sports utility vehicle. Aside from the standard specs and optional features, potential customers would want to know how...
by - December 15, 2017
If there is one thing that Pagani Automobili and Fiat have in common, it is the fact that they are Italian companies that build and assemble vehicles. There is currently...
by - December 15, 2017
It’s Star Wars fever once again, and the second installation of the trilogy sequel -- “Star Wars: The Last Jedi” -- is finally hitting theaters. Avid fans of the franchise...
by - December 15, 2017
Audi Sport is known for creating high performance versions of some Audi vehicles, with a focus on higher levels of sportiness. So far, its high-performance creations are all powered by...
by - December 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries