US new vehicle sales seen to jump 10% in December 2014

Article by Christian A., on January 3, 2015

Forecasters are expecting a 10-percent jump in new-vehicle sales in the United States in December, as big discounts, little snow and lower gasoline prices prompt consumers to flock dealerships. That would mean that total sales in the US for the full year 2014 could hit 16.5 million – surpassing even the most optimistic forecast early in the year. In the first 11 months of 2014, carmakers sold 6-percent more light vehicles to 15,023,111 units.

John Krafcik, president of TrueCar, said in a statement, remarked that carmakers should be “grinning as they close the books this year,” as the industry experience the strongest demand in a decade, gains in highly profitable segments and modest incentive growth.

Sales made until January 2, 2015 are still counted for 2014. Carmakers are expected to report their sales for December on Jan. 5. TrueCar, Kelley Blue Book, Cars.com and LMC Automotive issued December sales forecasts of between 1.49 million and 1.51 million units, which equates to a surge of between 10 percent and 11 percent – paving way for the industry’s best December since 2004 and second best ever.

Such figures would mean a seasonally adjusted annualized selling rate of between 16.7 million and 16.9 million in December, a big jump from 15.5 million SAAR in December last year. Mike Cuva, General Manager of Sunnyside Toyota in North Olmsted, Ohio, told Automotive News that sales since Christmas surged 26 percent compared to the same period in 2013.

He remarked that the week between Christmas and New Year’s is a “week where we do a lot of business for the month.” He noted that aside from a number of “great products” out for launch, the economy has become more stable, prompting more people to buy new cars.

Cuva added that he expects the momentum to continue into 2015. Most forecasters, meanwhile, expect US light-vehicle sales to hit 17 million units next year.

Topics: united states, sales

If you liked the article, share on:

Comments

Recommended

After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries