Viper sports coupe will still be badged as SRT, for now

Article by Christian A., on May 26, 2014

The Viper sports coupe will still be badged as an SRT although Chrysler has returned the SRT brand to Dodge. The Viper has been badged as an SRT since it went back on sale last year, although its vehicle identification number carries designations technically and legally making it a Dodge. Viper was badged as a Dodge from 1991 to 2010.

Its SRT badging means that the only retailers who could the sports coupe those who earlier has shelled out $25,000 for the right to do so. Chrysler turned SRT into a brand in 2011, making it accountable for its own its profits and losses.

Since then, SRT has sold performance versions of Chrysler, Dodge and Jeep vehicles. SRT was still a separate brand when the re-engineered Viper was unveiled at the 2012 New York auto show. By fall of that year, Chrysler offered its retailers with two levels of SRT participation.

The first level entails a payment of $5,000 and allows dealerships to purchase a base agreement for tools, equipment, training, signs and preferential ordering and additional allocation of units like as the Jeep Grand Cherokee SRT8.

The second level, available for another $20,000, allows dealerships to purchase an agreement that give them the right to sell the SRT Viper. Only around 500 dealers availed of the first and second levels.

Dealers in the United States, however, sold only 591 SRT Vipers in 2013, with sales never going beyond 97 units a month. The situation improved this year, with dealers selling 255 units in the first four months of 2014.

Chuck Eddy, chairman of the Chrysler National Dealer Council, remarked that it is "a fair question to ask" about what will happen to the $25,000 fee that dealers shelled to be able to sell an SRT Viper.

He remarked that as of Jan. 1, 2014, he had nine Vipers, and has managed to sell seven of them five months later. Eddy, who operates the Bob & Chuck Eddy Chrysler-Jeep-Dodge-Ram outside Youngstown, Ohio, quipped that Viper business “always picks up in the spring.”

Topics: dodge, dodge viper, srt

If you liked the article, share on:

Comments

Recommended

As seasons change, temperatures rise and fall. The changes affect our preferences when it comes to driving cars. Therefore, Aston Martin introduces the new DB11 Volante or convertible, and it...
by - October 16, 2017
Aston Martin may be known for building many of the stylish Bond cars we see on the big screen but nobody really knew how it can get super aggressive when...
by - October 16, 2017
Today, manual transmissions have become rare in mainstream cars and are more commonly found in performance cars within the $20,000 to $40,000 range. However, the selection of affordable, three-pedal performance...
by - October 16, 2017
We expected to see the BMW i8 Roadster at last month’s 2017 Frankfurt Motor Show, but it never made an appearance. So the question on fans’ lips now is when...
by - October 16, 2017
Jaguar has just released the first official image of its newest offering, the new Jaguar XEL. Essentially the long-wheelbase version of the Jaguar XE compact sedan, the new Jaguar XEL...
by - October 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries