Volkswagen Beetle soars in United Kingdom with two new versions

Article by Anita Panait, on July 27, 2012

Customers in the United Kingdom are now going crazy over a bug – the new Volkswagen Beetle powered by either a 2.0-litre 140 PS TDI turbodiesel engine, or a 2.0-litre 200 PS TSI turbocharged petrol engine. A Beetle powered by the 2.0-litre 140 PS TDI turbodiesel engine could accelerate from zero to 60 mph in 9.5 seconds and reach a top speed of 123 mph.

The TSI engine, meanwhile, offers more power, allowing the Beetle to accelerate from zero to sixty in 7.5 seconds and reach a top speed of 139 mph. It also could return 57.6 mpg combined economy, and emit just 129 g of Carbon Dioxide per kilometer traveled. Both versions are available with transmission options of six-speed manual or six-speed DSG gearboxes.

While the TDI version comes in either mid-level Design or top-line Sport trim, the TSI model is available in Sport or special-edition Turbo Black and Turbo Silver specification. The special-edition specification features ‘Turbo’ decals in either silver or black along the side, door mirrors in silver or black, the door rubbing strip in body colour, and 19-inch ‘Tornado’ alloys.

The Design trim features 17-inch alloy wheels in two style options, an RCD 510 DAB CD/radio with MDI multi-device interface, Bluetooth telephone preparation, front fog lights, an alarm, manual air conditioning, rear Isofix preparation, multifunction leather-wrapped steering wheel and body-coloured door and dashboard panels.

The Sport specification, meanwhile, features 18-inch alloys in different style options, cruise control, parking sensors, sports seats, gloss black door mirrors, tinted glass, gloss black dashboard and door panel and 2Zone electronic climate control. The TSI version is fitted with specification highlights over and above all other models:  four-link rear suspension, twin chromed exhaust pipes, red brake calipers and a body-coloured rear diffuser.

Volkswagen’s Beetle has a design that many people in the world recognize. The same is true for other brand names like Ray Ban Aviator, the iPhone, and of course, the Coke bottle. Thus, when the design team was asked to reinvent such a well-known design, the main challenge was how to do so given that it was indeed recognizable, not to mention, independent.

The design team took this head on and was even thrilled at the chance. They knew that to make it happen, what was important was to understand not just the product itself but the brand as a whole. It was a good thing then that both Volkswagen Brand Design Head Klaus Bischoff and Volkswagen Group Design Chief Walter de Silva had a clear comprehension on what the brand and product was about.

Thus, for the new Beetle, they set an objective which they dubbed as “Design a new original.” The project itself started with Bischoff in the lead. The main issue was how to come up with a design that was truly inspiring. For this, the design team decided to focus more on the profile of the original Beetle rather than the New Beetle that was launched in 1998. Another important consideration was to prioritize its dynamic proportions.

The advantage was that for many of the young designers that were part of the team, the Volkswagen had a cult status among them. This is in part why the team in in Wolfsburg came up with the design for the new 2011 Beetle.

It is clearly a contemporary vehicle that pays honor to the model that started that brand. The result is truly exceptional. When you put the newest Beetle in the same room as the first ever Beetle, shine a light above them, and then look at them from the side, the lines present in the rear section are almost the same.

Topics: vw, vw beetle, uk

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