Ford had been the top-selling brand in the European Union for only a month before Volkswagen swooped in and got back its top rating. Industry body ACEA revealed that the Ford brand exceeded Volkswagen brand by 1,298 units in March, selling 168,611 new cars compared with VW's 167,313 units. Last April, VW sold 138,304 new-cars in the EU, a 7.7% drop while Ford's sales plunged nearly 20% to 87,721 units.
In fact, Ford was overtaken by Renault, which sold 99,642 units, and Peugeot, which sold 88,721 units.
Ford sales suffered as scrappage schemes that have increased sales of the smaller Fiesta and Ka models ended or were wound down in key European markets. Due to their strong domestic French market and by the launches of new products.
Renault and Peugeot raised sales. Ford's impressive March result was said to be due to the company's exceptionally strong performance in the UK, which is Ford's largest European market.
This had also been Europe's largest car market in March. As of April, Germany had Europe's largest market in April with 259,414 cars sold, followed by France (190,917); Italy (159,971) and the UK (148,793). The EU is found in 27 countries.