Volkswagen is updating its showrooms across the United Kingdom to ensure up-to-date, modern and useable space for customers and staff. The projects include a number of relocations to new purpose-built sites, which are designed to enhance customer experience. Volkswagen has 210 retailers across the UK, 49 of which have already completed their showroom updates.
Another 70 retailers are set to complete their revisions by the end of 2013. Despite the revisions, all the sites are business “as usual.” Feedback from customers and staff says that any temporary disruption was worth it. The updated showrooms could now display at least 10 new Volkswagen cars while having enough space for waiting and refreshment areas, merchandise and accessories plus WiFi.
The showrooms now have ample parking spaces as well as modern state-of-the-art workshops providing suitable aftersales support for all Volkswagen cars. Some retailers will feature initiatives like cafés, children’s play areas, dedicated vehicle hand-over areas and consultation bays.
All of these features are designed to enhance customer experience during purchasing or maintaining their vehicle. All retailers are also part of Volkswagen’s ‘Digital Showroom’ revolution, which went live in summer 2012. The development fitted showrooms and staff with iPads and a range of advanced web tools aimed at closing the gap between the on- and off-line worlds. Digital Showrooms also allow customers to assimilate information much easier as well as to view virtual examples of products and specifications that may not otherwise be available for immediate viewing in the showroom.
Spencer Clayton-Jones, Volkswagen’s Head of Customer Quality and Network Development, commented: ‘We’re making fantastic progress on the project. Where the changes are complete we’ve noticed a large uplift in customer visits, purchases and staff morale. Customers are clearly enthusiastic about coming to the new showrooms and this suggests when they do they’re happy, engaged and serious about buying a car. If they like the environment it follows they’ll want to come back for regular maintenance, which has definite benefits for them, and of course, for our Retailers.’