Volkswagen of America to add 100 new dealers in the US

Article by Christian A., on January 14, 2015

Volkswagen of America is planning to boost its 650-dealer strong retail network in the United States by around 100 new dealerships through 2018 as part of a larger plan to revive its growth in the country. Volkswagen of America chief executive Michael Horn remarked at the Detroit auto show that the carmaker wants to add dealerships in open points where the brand currently lacks a presence.

VW is trying to expand its network at a time it is preparing for product offensive aimed at reversing its two-year sales decline in the US. VW will be introducing a new midsize crossover in the first quarter of 2017 and a redesigned, long-wheelbase Tiguan compact crossover in the second quarter of the same year.

According to Horn, VW will also roll out a redesigned Jetta compact car in late-2017 and a redesigned Passat in 2018. Horn noted that BMW’s growth strategy starts with the product and continues with the dealer network. He remarked that since BMW’s volume is lower, its dealerships are also fewer. He noted that now the SUVs are confirmed, the carmaker could start expanding its dealer network.

Horn outlined a number US initiatives aimed at reviving the VW brand like creating a new high-level board committee that would make more strategic decisions locally as well as a new engineering and development center at its Chattanooga site in Tennessee that will house around 200 engineers working on vehicles for the US.

Other initiatives include shortening the life cycle of VW’s passenger cars -- starting with the redesigned Jetta in 2017 – to allow redesign every five years instead of every seven. Horn quipped that right now, the US is a key focus of the Volkswagen Group, adding that it is the most important market for the carmaker to grow further.

If you liked the article, share on:

Topics: vw, dealer, united states

Comments

Recommended

If you are one of those lucky enough to place an order for a final production version of the Mercedes-AMG Project One, here is a good development: Mercedes-Benz’s high-performance arm...
by - September 21, 2018
After months of previewing the e-tron all-electric sports utility vehicle through prototypes wrapped in bright orange and black camouflage, Audi has finally unveiled the final production version of the SUV...
by - September 20, 2018
There have been no straight six-cylinder engines at Fiat Chrysler Automobiles since 2007, when Jeep launched the Wrangler JK generation. While Chrysler had been using straight six-cylinder engines since 1964,...
by - September 19, 2018
Mercedes-AMG’s GT 4-door Coupe models now have a new member, in the guise of the AMG GT 43 4MATIC+. This new model is AMG’s newest entry-level offering, with a price...
by - September 18, 2018
It is better not to expect any new diesel engines from Cadillac, the luxury vehicle division of General Motors. After all, following much considerations of a number of factors, the...
by - September 18, 2018