Volkswagen presents the Beetle 53 Edition inspired by Herbie

Article by Christian A., on November 8, 2012

A Herbie-themed Volkswagen Beetle is the latest in a series of special-edition models to come from the automaker. Herbie the Love Bug, which will be making a comeback in Spain, is the inspiration for the Volkswagen Beetle 53 Edition. Herbie, a 1963 Volkswagen Beetle that had its own mind and could drive by itself, is a true movie star.

Google, Volvo, and other companies are presently developing technologies that may mean that there could be a real Herbie driving around soon. Similar to the classic ’63 Beetle, the new 53-Edition Beetle carries the number 53, and features red, white, and blue off-center stripes on one side of the hood. Standard equipment includes 17-inch wheels as well as parking sensors and on the glovebox, there’s a reference to the special-edition model.

It is powered by any of three engines: a 1.2-liter unit that delivers about 100 hp as well as 1.6- and 2.0-liter diesels. Volkswagen has also recently released the Fender edition for U.S. customers, with an enhanced sound system and special interior trim. There had also been the Euro-spec Beetle R-Line, which is a trim package that may get to the U.S. market on either the 2013 Beetle or 2014 Beetle.

The world’s most identifiable vehicle design. Coke, iPhone, Ray Bans, Beetles - how can a design be reinvented so that it is so familiar and individualistic? The clear answer is that understanding the brand and product is necessary for it to work! Volkswagen understands this and set it as the goal for the Beetle, to design a new original!

A thrilling challenge. The team began was guided by Bischoff and was inspired by the challenge to design a new Volkswagen Beetle. The design team knew they wanted to renovate the original Beetle look even more than the New Beetle of 1998. Another top priority was to create very energetic dimensions. A motivating fact was that many team members own air-cooled Beetles, as it was a cult vehicle among the younger Volkswagen designers.

And that is the way the 2011 Beetle’s final design came to be - a today’s car and a design homage to the entire company’s automotive heritage. And it is truly unmistakable: Place the first and the new Beetle together in a room, shine a light just over the tops, and view them from the side, you would notice that the rear lines are almost exactly the same.

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