Volkswagen is currently offering the R-Line appearance package based on the top of the line Beetle Sport model that spices up the styling of the small cars’ exterior and interior. The R-Line is an appearance package exclusively. The car gets features that build on the sporty appearance of the model such as a new front bumper with bigger air intakes and chrome surrounds.
In addition, the R-Line Beetle equipped vehicles get a rear diffuser, new body side panels, and the option between 18-inch alloy wheels or 19-inch alloy wheels painted black or white. These would all carry R-Line badging. Consumers can get the exterior package by itself. However, the upgraded R-Line interior only comes with the exterior appearance package.
The interior enhancements include sport seats, front head restraints with R-Line stitching, leather trimmed steering wheel and gear shift leather with grey stitching. The sport look is improved with the decorative inlays that get a “Dark Vanadium” finish. The Beetle sport is offered with three engines: (1) a 1.4-liter TSI that produces 157 hp, 92) a 2.0-liter TSI that delivers 197 hp, or (3) a 2.0 TDI that makes 138 hp.
Since the independent design of the Volkswagen has already achieved a global identity and recognition, it may prove difficult to be reinvented. However, it seems that the design chiefs of the Volkswagen Group (Walter de Silva) and the Volkswagen Brand (Klaus Bischoff) already have their answer – to understand both the product and the brand.
Building on their deep understanding of the VW product and brand, de Silva and Bischoff pinned a new objective for the Beetle, which was to design a new original. Thus, the design team tasked to create a new original Beetle was gathered and was placed under Bischoff's direction. Of course, designing a new Volkswagen Beetle wasn’t an easy challenge.
One of the goals set by VW’s designer was to develop a profile more similar to the original Beetle than to the 1998 New Beetle. Likewise, the VW design team aimed to lend the new Beetle with very dynamic proportions. This was to be expected since quite a number of the team’s members actually owned air-cooled Beetles. In fact, the original Beetle is considered as a cult car among VW’s younger designers.
The final result is the new 2011 Beetle that is designed to exude the carmaker’s modernity while paying homage to the one model that made Volkswagen universally known. In fact, these two models -- when placed side by side with each other – feature very similar rear sections.