In the third quarter of this year, Volkswagen AG will launch a car-sharing program called Quicar aimed at urban customers in Hanover, Germany. For this matter, the company plans to utilize 200 Golf BlueMotion vehicles available for pick-up and drop-off in 50 locations around the city.
The company could add other vehicle models like the Beetle and Caddy to the fleet in the medium term, as well as increase the number of locations to 100, the company disclosed.
This program aims to benefit from the success of Daimler AG's Car2go and BMW AG's DriveNow, among other car-sharing schemes. Through the program, clients can book a vehicle up to five minutes before it is needed through the Internet or a call center.
They can then use a chip swipe card before entering a PIN number inside the vehicle to activate the ignition system.
This service will be aimed at commercial users, private customers as well as students and authorities, Christian Klingler, a VW board member for sales and marketing, stated. He added that among the highlights of the program are the excellent functionality of the entire concept and high vehicle availability.
All vehicles utilized for this project will be equipped with entertainment and navigation systems. Clients will be provided with a personal memory card that will allow them to save individual routes or destination. Pricing details for Quicar have not yet been provided.