Volkswagen wants its own showroom on Avenue des Champs-Elysees in Paris

Article by Christian A., on July 24, 2012

There may soon be a Volkswagen Group showroom on the most famous shopping street in France, posing a threat to French automakers, PSA/Peugeot-Citroen and Renault. VW spokeswoman Leslie Peltier said that VW is in talks to open a store on the space that record-seller Virgin presently occupies. This street is famous for being where France's elite troops pass through when they go down the Avenue des Champs-Elysees in Paris to celebrate Bastille Day.

PSA/Peugeot-Citroen and Renault dealerships are found in this street. For next year’s event at the summer, there may be a Volkswagen Group showroom. This is part of VW’s strategy to challenge Renault and Peugeot on their home turf. France's CCFA automakers association said that VW's share in France for the first half of 2012 widened to 13.5% from 11.9% the previous year.

On the other hand, Peugeot and Renault suffered a drop in their shares, by about 1.5 percentage points each. Visitors to the Bastille Day celebrations next year would be seeing the VW showroom right in front of Renault's "atelier," allowing for a variety of stunning options.

German carmaker Volkswagen has unveiled the seventh generation of the Golf family car in Berlin. Building on the overwhelming success of its previous versions – starting from the first generation that was launched 36 years, the new Golf now offers new levels of roominess, efficiency, practicality, comfort and safety.

While the new VW Golf is larger and more spacious than its predecessors and comes with more advanced technological features than the previous models, it is still lighter than the small family car it is replacing. In fact, the weight gap between the new VW Golf and its predecessor is around 100 kg, helping the latest version to be up to 23 more efficient than the previous model.

Despite being lighter than before, the seventh-generation Golf also boasts of offering higher levels of safety. This is because its body structure is not just stronger but also lighter by 23 kg. Moreover, the safety level of the new Golf is also thanks to the fact that it is laden with an array of standard and optional passive and active safety systems.

Underpinning the new Volkswagen Golf is on the so-called MQB (Modularer Querbaukasten) platform, which is also known as Modular Transverse Matrix. This new architecture allows VW to standardize several component parameters not just across different vehicle classes but also across different brands. In addition, this platform allows different VW Group vehicles and brands to gain access to new powertrains, technologies, including in the areas of safety and infotainment.

In terms of dimensions, the seventh generation of the VW Golf measures 4,255 mm in length, 1,799 mm in width and 1,452 in height, with a wheelbase of 2,637 mm. This makes the new generation around 56 mm longer, 13 mm wider and 28 mm lower than the previous model. Its wheelbase is also 59 mm longer. This allowed the front wheels to be moved 43 mm forward. Since the new VW Golf is now lower, its co-efficient of drag has been improved by 10 percent to 0.27 Cd.

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Topics: vw, showrooom, france

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