Volkswagen will not offer the Polo in the US as the segment is not really stable yet

Article by Christian A., on August 6, 2012

The compact Volkswagen Polo won’t be arriving at the U.S. in the foreseeable future as the automaker’s focus is on Jetta and Golf models. Rainer Michel, Volkswagen’s VP of marketing, said that the model is ready in the event that there’s a change in the market. Michel thinks that the compact market segment “is not really stable yet.”

Not many will agree with this statement, considering that almost ever automaker in North America already has a sub-compact offering in North America. Michel didn’t provide details though and would only state that VW is ready to quickly release a product to the market if there’s a demand.

A U.S.-spec Polo, which has a new MQB architecture, may be built if the automaker believes that it would gain from it. Currently, Volkswagen is doing what it can to ensure that its Jetta and Golf models attract the attention required to be successful.

In Germany, the Volkswagen Polo is considered as a supermini. Globally, the VW Polo is regarded as a B-segment car. Dimensions are not the only elements that are compact on the new VW Polo as its retail price and fuel consumption levels are low as well. But despite these small considerations, the VW Polo is substantially massive in other ways. For instance, it boasts of massive production and sales, with around 14 million VW Polo units already built, earning the model the accolade as one of the top-selling supermini cars in the world.

There is an upcoming massive launch. Yes, VW is introducing a new generation of the VW Polo that features massive updates and changes, including with regards to its new EU-6 powerplants and its new infotainment and assistance systems.

For the next generation of the VW Polo, the German carmaker has reconfigured its entire engine lineup, with massive improvements in terms of fuel economy. The current VW Polo is already fuel efficient, but the new generation of the supermini has surpassed it in terms of efficiency by up to 21 percent.

This is especially true with the new Polo TDI BlueMotion, which consumes 3.2 liters of diesel per 100 km (combined) and emits just 82 grams of carbon dioxide per km (combined). In autumn 2014, VW will commence sales of the new VW Polo TSI BlueMotion – a Polo petrol-powered version marketed as independent BlueMotion model – that could consume around 4.1 liters of petrol per 100 km and emit 94 grams of carbon dioxide per km.

In terms of convenience and safety features, the new VW Polo also made a massive leap. For instance, the new VW Polo will be one of the first compact cars that will be fitted with characteristic headlights employing LED technology, starting autumn. Likewise, the VW Polo Trendline base model features K7 headlights as standard. Also redesigned for the new generation of the VW Polo are the available dual round headlights with H7 technology. These headlight units are offered as standard from Polo Comfortline.

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