Volvo considers building a supermini

Article by Christian A., on May 1, 2013

Volvo doesn’t have concrete plans of building a supermini yet but it’s something that the automaker may build as long as it finds a partner who will share a platform with it, whether it’s an electric or hybrid powertrain, according to product planning chief Lex Kerssemakers. He said that the B-segment is growing when it comes to sales.

It has also been able to reduce the average CO2 emissions level. He said that if the company does decide to do it, it will require a platform partner and a “guarantee of an electric or hybrid powertrain.” He admitted that this is one of the possibilities that the automaker is studying related to platform and sharing of parts.

He said, according to Autocar, that what Volvo and Geely (its Chinese-based owner) are working on now is their new platform architecture for the next generation of cars. They’re preparing to launch the Scalable Platform Architecture in 2015.

This will be used on all of the models, ranging from the next S60 until the top-of-the-line next generation XC90. Kerssemakers said that the company had seriously examined a plan to enter joint ventures but it eventually decided to do this on its own. As they can’t afford to invest in more platforms, partnerships remain to be a possibility.

By next year, production of the £48,775 Volvo V60 Plug-In Hybrid will be doubled as sales throughout the world surpass the demand. Kerssemakers said that the company aims to sell 5000 cars in Europe in its first year on sale, largely a result of its niche appeal and expensiveness.

But it’s estimated that the demand will lead to sales of 10,000 units so Volvo is raising its output to meet the anticipated demand.

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