Volvo is developing a system that warns the driver about nearby animals and brakes if a collision can’t be avoided. This system, which features a radar sensor and an infra-red camera, is seen to be a technological edge over BMW. This system is likely to be seen after a few years in Volvo’s models, including the XC90 sport-utility vehicle.
Volvo’s team is currently studying the behavior of moose and deer in southern Sweden. Volvo, whose owner is China's Zhejiang Geely Holding Group Co., is looking for ways to stand out among rivals, which are already building safer cars.
BMW, Audi and Mercedes-Benz are aiming to hit record-breaking sales in 2011 and actually sell three times more than Volvo. Meanwhile, Volvo estimates that its deliveries will be lower than in 2007.
The top three luxury-car brands in the world are developing their own features for safety. If Volvo wants to keep its premium prices, it will have to stay ahead when it comes to safety.
In 2010, Volvo became the first automaker to present a system that brakes for pedestrians. Volvo CEO Stefan Jacoby said that the company is currently the leader when it comes to active safety and he wants it to stay that way.
He added that this focus is necessary for the company’s target that by 2020, its sales will double to 800,000 vehicles and fatal accidents will be prevented.