Volvo ending production of C30 with a contest

Article by Anita Panait, on June 5, 2013

Volvo Cars is halting the production of its popular Volvo C30, but is looking forward to end the sporty hatchback’s output with a bang. Volvo is celebrating the seven-year success of the car by launching a contest with the last ever C30 as a prize. Volvo C30 fans and enthusiast could have a chance to win a sporty and aggressive ice white R-design C30 with Polestar upgrade by visiting LastEverC30.co.uk.

Launched in 2006, the Volvo C30 was a major deviation from the carmaker’s design philosophy. Since its launch, the Volvo C30 has become a major hit to a number of hardcore car enthusiasts, thereby gaining a cult status among a younger market. The sporty four-seat hatchback gain also gained an immortal status after appearing in the worldwide hit Twilight films.

One of the scenes clearly demonstrated the power of the C30 when it was piloted by vampire Edward Cullen (Robert Pattinson)  to rescue love-interest Bella Swan (Kristen Stewart).

It was also featured in other films like the Abyss and She’s Out of my League. The Volvo C30 was also prominently seen on TV shows Primeval, Fifth Gear and Top Gear.

Pop group JLS even used a Volvo C30 in one of their music videos. Since 2006, Volvo has sold nearly 210,000 C30s around the world, with one in seven delivered in the United Kingdom.

"The C30 was the starting point for Volvo Cars’ leadership in active safety. About 15 of the advanced technical solutions found in today's Volvo models were first seen in the Volvo SCC, such as forward collision warning, BLIS (Blind Spot Information System) and lane Departure Warning and Driver Alert." said the press release.

It was during the stint of design director Peter Horbury that Volvo came out with its design language. This particular design language reached its peak with the release of the Volvo C30 back in 2006. Chief Designer Simon Lamarre shared that when the C30 was first designed, the brand was less formal, more adventurous, and even more playful.

He added that in addition to having a wedge shape, long wheelbase, and wide track, its window-line angles are more nose-down. Compared to other Volvo models, he continued, the C30 had broader shoulders which rise to the rear section. This is because most models from Volvo have shoulders that are level and even. Because of this, the C30 offers more movements and a lot more angle change.

For the new version, the brand decided to go for the two-door style. Abrahamsson said that by having two doors, the model looks more athletic. He added that the brand was aware that target customers would like a coupe style.

He continued by saying that since these customers are likely to not use the back seat, it made it possible to have no compromises when it comes to style. Abrahamsson said further that the brand already has a number of four-door models for customers who want to have the practicality of having a rear door. One notable change, if not the biggest, when it comes to the design was the rear end.

Mainly it is different from what one would expect from Volvo but could be nostalgic for some as it brings to mind the classic 1800ES sports estate, released in 1971. The main feature of the 1800ES had been its deep glass tailgate. This same styling cue was later seen on the SCC concept car, unveiled during the 2001 Detroit Show. It was then incorporated with the C30 Design Concept that was revealed at the 2006 Detroit Show, held in January of that year.

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