Volvo expects US sales of S60L to top 5,000 units annually

Article by Christian A., on October 9, 2014

Sales of the Volvo S60L in the United States are expected to reach at least 5,000 units annually. Volvo will start selling the long-wheelbase version of the S60 in the second half of 2015. Alain Visser, senior vice president of marketing, sales and customer service at Volvo, remarked that the potential of the S60L in the US is “very significant,” since although its wheelbase is 3.2 inches longer than that of the S60, it does not look like an extended-wheelbase car.

Visser added that the S60L can be a key player for Volvo. While the S60L is built only in China, Visser said key dealers and customers in the US were “enthusiastic” about it. According to Volvo Car Group chief executive Hakan Samuelsson, the S60L will be positioned as “an executive car,” with more features and options.

The S60, on the other hand, will be positioned as the sportier model. He remarked that the Volvo will save lots of money by building and importing the S60L from China since its plants is not a joint venture, as the carmaker is owned by a Chinese company, Zhejiang Geely Holding Group Co.

Zhejiang Geely commenced production of the S60L at its Chengdu site in China in 2013 and is ramping up to full capacity of 120,000 vehicles annually.

As to the quality of a Chinese-built car, Peter Mertens, Volvo’s product development head, remarked that the S60L scores better on internal quality audits than the Europe-built normal-wheelbase model.

The dynamic design and purposeful appearance of the new Volvo S60 underscores the car’s sporting character.

Fedde Talsma, Design Director for Exterior, remarked that the new front design increased the road presence of the new S60, with its new expressive face made possibly by the more focused and assertive headlamps that were inspired by wolf's eyes. He quipped that designers highlighted the S60's horizontal lines both on the front and rear ends. These lines – along with wider grille, daylight running lights and a new LED light guide on the rear lamps – deliver a stunning squat presence. He added that the beauty of the new S60 is rooted in the natural world, while its clean surfaces and contours offer a Scandinavian feel.

Meanwhile, the interior of the new Volvo S60 comes with new upholstery colors as well as new wood inlays. A new headliner is also provided, and so are the silk metal frames on the air vents and light controls.

Lena Jiseborn, Design Director for Colour and Trim, quipped that the overall design is warm and cozy, just like in a warm Swedish house on a cold night. Jiseborn noted that the color themes harmonize elegantly with the backlit white controls in the dash car.

Meanwhile, Volvo is offering four chassis settings that were also designed according to customer's personal requirements. A Volvo S60 customer could pick from any of the four chassis types: Touring, Dynamic, Four-C (Continuously Controlled Chassis Concept) and Lower Sport Chassis that was previously exclusive on the R-Design version.

Volvo has chosen the moniker “Sensus” for all its HMI (Human Machine Interface) functionality, as joined recently by the all-new Sensus Connected Touch. This system allows connectivity and Internet in the S60 and transforms the seven-inch display into an infrared, beam-scanned touch screen. Since this screen could be used even when wearing gloves, drivers would find this feature very convenient in winter.

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