Volvo expects US sales of S60L to top 5,000 units annually

Article by Christian A., on October 9, 2014

Sales of the Volvo S60L in the United States are expected to reach at least 5,000 units annually. Volvo will start selling the long-wheelbase version of the S60 in the second half of 2015. Alain Visser, senior vice president of marketing, sales and customer service at Volvo, remarked that the potential of the S60L in the US is “very significant,” since although its wheelbase is 3.2 inches longer than that of the S60, it does not look like an extended-wheelbase car.

Visser added that the S60L can be a key player for Volvo. While the S60L is built only in China, Visser said key dealers and customers in the US were “enthusiastic” about it. According to Volvo Car Group chief executive Hakan Samuelsson, the S60L will be positioned as “an executive car,” with more features and options.

The S60, on the other hand, will be positioned as the sportier model. He remarked that the Volvo will save lots of money by building and importing the S60L from China since its plants is not a joint venture, as the carmaker is owned by a Chinese company, Zhejiang Geely Holding Group Co.

Zhejiang Geely commenced production of the S60L at its Chengdu site in China in 2013 and is ramping up to full capacity of 120,000 vehicles annually.

As to the quality of a Chinese-built car, Peter Mertens, Volvo’s product development head, remarked that the S60L scores better on internal quality audits than the Europe-built normal-wheelbase model.

If you liked the article, share on:

Comments

Recommended

The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Subaru has already announced that the all new Impreza will be out by fall this year. The 2018 model year not only gets a number of new upgrades, but it...
by - July 21, 2017
Do you ever wonder what challenges automakers have in selling limited edition cars? It’s different for each company but it can get stressful if the demand is high instead of...
by - July 21, 2017
Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries