Volvo logs 19th straight month of retail sales surge in January 2015

Article by Christian A., on February 9, 2015

January marked the 19th consecutive month of retail sales growth at Volvo Cars as the carmaker logged sales surges in Europe, China and the United States. Volvo grew 4.9 percent in Europe in January, with the United Kingdom gaining 34.4 percent.
Volvo also managed to retain its 20-percent market share in home market Sweden after selling 0.2 percent more vehicles to retail customers to 3,628 cars, with the Volvo XC60 and XC70 crossovers leading the pack.

In China, Volvo sold 0.7 more cars to retail buyers in January 2015 to 5,879 units, compared to the same month in 2014. Chinese customers were preferring the XC60 and the S60L. In the US, Volvo sold 0.1 percent more vehicles to retail customers to 3,795 cars in January, with the Volvo XC60 and S60 as the best-sellers.

Alain Visser, Senior Vice President Marketing, Sales and Customer Service at Volvo Cars, remarked that 2014 was a good year and the carmaker is continuing the positive trend into 2015 with its 19th month of consecutive growth.

He noted that Volvo Cars has already received over 15,000 pre-orders for the all new XC90 before its arrival in showrooms.

Just last month, people privy with the Volvo’s plans told Reuters that the carmaker mulls building an assembly site in the US and well as importing a "strategic flagship" sedan from China. This new strategic flagship car would follow the S60L midsize sedan that is bound to be sold in the US this year.

In terms of establishing production in the US, Volvo has been behind BMW AG and Mercedes-Benz, which has enabled them to be insulated from currency fluctuations.

Executives at Zhejiang Geely Holding Group Co., Volvo’s parent, told Reuters that a new large strategic flagship sedan -- underpinned by a newly developed platform dubbed as "scalable platform architecture” – may also be exported from China, This "strategic flagship" car might be dubbed as the S90, which would be the second vehicle underpinned by Volvo’s new vehicle platform.

These moves show that Volvo is plotting a sales revival in the US. Volvo sold just 56,366 vehicles in the US in 2014, which represents a drop of around 8 percent. This is in contrast to Volvo’s fortunes in China, as the Swedish carmaker managed to sell 81,221 vehicles, which is good for a surge of 33 percent. It recent focus on the Chinese has enable Volvo to increase its global sales by around 9 percent to 465,866 vehicles last year.

Volvo is now is implementing a turnaround plan that aims to revive its vehicle sales, which has already drop below half million.

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Topics: volvo, sales



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