Volvo names Bernard Bradley as chief of global sales

Article by Anita Panait, on July 14, 2013

Bernard Bradley is now in charge of global sales at Volvo Cars, replacing Alain Visser. Visser left the post after he replaced Doug Speck as senior vice president of marketing, sales and customer service on July 1. Visser joined Volvo's sales and marketing team in 2012 from Opel. Prior to Volvo, Bradley was in Kia Europe, serving as its sales chief until 2012.

Under Bradley's management, Kia was able to post a 27-percent increase in sales in Europe from 2010 to 2012. Volvo is expecting Bradley to return a similar performance in its worldwide sales.

Volvo has been posting flat global sales in the past eight years, partly due to its overdependence on deliveries in Europe. Bradley, who was named one of the Automotive News Europe Rising Stars for 2012, was appointed as Kia's sales boss in Europe on January 1, 2010.

Prior to Kia, Bradley was general manager for cars at Honda UK. He was also head of sales for BMW in the United Kingdom. Volvo saw its global sales drop 5.5 percent year-on-year to 221,309 vehicles in the first half of 2013.

The carmaker likewise saw its sales in Europe decline 11 percent year-on-year to 123,279 units. Volvo posted a 6-percent drop in sales in the United States in the period to 34,617, but logged a 34-percent surge in sales in China to 21,388 cars. [source: Volvo]

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