Volvo plans to skip major auto shows in 2015, will still be present in Detroit and Geneva

Article by Christian A., on December 17, 2014

Volvo will rely more on direct marketing than on auto shows to persuade people to purchase its offerings. As part of its new marketing strategy, Volvo will not participate in all but one auto shows per region. Volvo has identified the Detroit and Geneva auto shows as the events it would take part. The carmaker will also choose between the Shanghai or Beijing auto shows.

This means that Volvo would not be seen in other auto shows in the United States like the New York, Los Angeles and Chicago events, and Europe like the Frankfurt and Paris occasions.

Volvo sales chief Alain Visser told Bloomberg that the carmaker will do things that are unexpected in the auto industry, adding the company needs to "stand out and challenge things." The decision not to take part in major auto shows contrasts that of the strategy by German luxury carmaker BMW, Audi and Mercedes to boast, especially in emerging markets.

For instance, Audi participates in all major auto shows like those in Paris, Geneva and Shanghai. Audi even build temporary free-standing exhibition halls for displaying its latest models at the last two events in Frankfurt.

Audi sales chief Luca de Meo remarked, “when we go there, we try to be the best," referring to the carmaker’s tendency to splurge during auto shows. He noted that Audi view auto shows as very important platforms.

On the other hand, Volvo will also commence online sales of vehicles online as it launches new models. Online sales will be gradually introduced, with a larger budget allocated for digital advertising.

If you liked the article, share on:

Comments

Recommended

Last year was probably one of the busiest years for the European New Car Assessment Programme, with a total of around 70 cars tested. But amongst that huge pack of...
by - January 16, 2018
For the longest time, women in Saudi Arabia were restricted from doing what men were able to do freely. And one of the most pressing issues was driving. In the...
by - January 16, 2018
Automakers that have teamed up with Formula 1, like Mercedes-AMG, develop the coolest road-going supercars just like the Project One. Aston Martin and Red Bull, on the other hand, have...
by - January 15, 2018
There is nothing more exciting happening this month than the 2018 Tokyo Auto Salon - especially with all the concepts that are being uncovered. Apart from the Toyota GR Super...
by - January 15, 2018
The very first time we ever saw Bentley’s SUV, the Bentayga, was back in September 2015 when it came out with the impressive W12 engine. A year after that, it...
by - January 15, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries