Volvo's Polestar will now be a standalone electrified global high performance car company

Article by Christian A., on June 26, 2017

Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of various Volvo vehicles. Only recently, the Swedish marque announced that Polestar is now a separately-branded electrified global high performance car company. Thomas Ingenlath, Senior Vice President of Volvo, will immediately fill in the position of Chief Executive Officer at the former tuning studio in the bid to accelerate the process of establishing Polestar as a standalone organization. Ingenlath is also the one responsible for the company's magnificent new design language that is spotted on the XC70, XC90 and S90.

This news finally clarified the rumors flying about earlier this month, and now we can take a peek of the newly-made Polestar logo that will be adorned on the upcoming performance EV releases. Hakan Samuelsson, President and Chief Executive of Volvo cars, said that by putting Thomas up the Polestar organization ladder, it directly reflects the commitment to set-up a truly distinct standalone brand within the Volvo Car Group.

Samuelsson also said that Polestar will be a believable competitor in the emerging worldwide market for high performance electrified cars. And with this, the company will be able to market electrified cars to the world's most challenging, progressive drivers found in all parts of the world. Meanwhile, Jonathan Goodman will also join Polestar's organization by taking on the position of Chief Operation Officer, leaving behind his previous position as Senior Vice President Corporate Communication of Volvo Cars.

Volvo and Polestar joined forces in July 2015 after working together in Motosport since 1996, all of this made possible when the Swedish company gained 100 percent of Polestar Performance. Starting now, Polestar will spawn Polestar-marked vehicles and will no longer bear the logo of the Swedish marque. The logo looks like a neat cross shape that will either look like some kind of origami bird or 2 boomerangs colliding, depending on the perspective of the viewer. Furthermore, the said division will now market optimization packages directed to Volvo models under the Polestar Engineered brand.

Polestar revealed in a press release that they will continue to develop and manufacture world class electrified high performance vehicles. The company will also take advantage of particular tech and engineering synergies with Volvo releases that will possibly lead to important economies of scale.

Ingenlath further commented that he is really excited to undertake the incoming challenges of setting up the impressive brand and coming up with a fantastic portfolio of superb products and directing the enthusiasm they have throughout the Polestar family. He further declared that the next chapter in Polestar's history has only just began. In the coming months, we are expecting more information from Polestar with regards to their further announcements about their future products.

Press Release

Polestar announces new management team to develop electrified performance brand for Volvo Cars

Volvo Cars, the premium car maker, has announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high performance car company, marking the latest stage in Volvo’s ongoing transformation.

In order to drive the development of the brand, Volvo Cars also announced today that Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar. Mr Ingenlath has been the inspiration behind Volvo’s award winning design renaissance in recent years.

“Thomas heading up the Polestar organisation shows our commitment to establishing a truly differentiated stand-alone brand within the Volvo Car Group,” said Håkan Samuelsson, president and chief executive of Volvo Cars.

Mr Ingenlath will be joined at Polestar by Jonathan Goodman, who will become Chief Operating Officer. Mr Goodman moves from his position as Senior Vice President Corporate Communication at Volvo Cars.

“With 25 years of commercial experience in the automotive industry, Jonathan is ideally placed to provide operational experience alongside Thomas’s vision, building on the experienced management team that will drive the Polestar brand forwards” said Mr Samuelsson.

“Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.”

Volvo Cars acquired 100 per cent of Polestar Performance in July 2015, having worked together in motorsport since 1996. In the future, Polestar will offer Polestar branded cars that will no longer carry a Volvo logo, as well as optimisation packages for Volvo’s range of cars under the Polestar Engineered brand.

Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world beating electrified high performance cars.

Mr Ingenlath said: “I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning.”

Polestar will make further announcements about its products, industrialization and commercial plans in the autumn.

Source: Volvo

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