Volvo retailers in the U.S. will receive more XC60s due to European production increase

Article by Christian A., on February 10, 2012

As Volvo has increased its production in Europe, its U.S. retailers will be getting an additional 5,000 to 6,000 XC60 mid-sized crossovers this year. This move was made in response to their complaints that Volvo sales were hampered by the limited supply of the XC60. According to John Maloney, CEO of Volvo Cars of North America, more volume is expected this year. Even more will be offered in 2013 and beyond.

Volvo poured a substantial amount of investment into its factory in Ghent, Belgium in the fall. To boost production, Volvo also hired 200 more workers.

Maloney said that because of these investments, there would be 12,000 more vehicles annually to be coursed through different markets beginning this year.

In the past year, the Ghent facility operated three shifts a day to cope with demand for the crossover, S60 sedan as well as other models. When interviewed at the Chicago Auto Show, Maloney said that the XC60 is a product that has been in the market for three years.

He added that it “has been over demand and undersupplied.” Because of this, its supply will be increased this year. He believes that dealers will be pleased with the raised supply for this “hot product.”

In the longer term, Maloney said that a plant that’s under construction in China would result to more vehicles for U.S. retailers. He said that this plant will supply the Chinese domestic market but that Ghent will divert a bigger proportion of the production to the U.S. He confirmed that the plant in China will begin production in 2013.

Volvo XC60, which is the luxury brand’s best-selling model, is given a more urban twist to its exterior. Its redesigned front boasts a new hood shape, which emphasizes its wide and confident look.

According to Volvo’s Fedde Talsma, they have taken away the car’s black trim so it now has one body color. The XC60’s new headlamps, Talsma says, look focused and determined, while the grille’s horizontal lines with chrome bars emphasize the width of the car.

Moreover, the new Volvo XC60 benefits from upgrades to its interior. New interior features include wood inlays, textile B-pillars, a new headliner, and silk metal frames surrounding its air vents and its light controls.

The refined XC60 also has a commanding driving position that is supported by its class-leading chassis and generous ground clearance. This car is designed to feel as nimble and as agile as any standard-height road car.

Additionally, Corner Traction Control comes as a standard. ATC is a torque vectoring system that helps you avoid understeer by applying the right amount of brake force to the car’s inner wheels as it powers the outer wheels when it accelerates out of a corner.

With its All Wheel Drive, the XC60 becomes an impressively capable vehicle on the road, regardless of the kind of road it is and regardless of the kind of weather. The car also has optional Hill Descent Control, which automatically boosts this capability by controlling its speed especially when it is driving down a steep slope.

Volvo uses Sensus for all its Human Machine Interface or HMI functionality, and one of its latest additions is the all-new Sensus Connected Touch, which enables Internet connectivity in the XC60 and turns the seven-inch screen into a cutting-edge infrared and beam-scanned touch screen display, which works even when you are wearing gloves and is therefore a world first in the automotive industry and comes really handy in the winter!

Connectivity comes either from a mounted 3G/4G dongle or from your mobile phone.

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