Volvo rethinks its lineup, drops plan for a Mercedes-Benz S-class fighter

Article by Christian A., on November 9, 2010

Volvo does not have any immediate plans to offer a large, high-priced sedan that would rival the S class of Mercedes-Benz and the 7 series of BMW. Last August, the CEO of Volvo’s new owner, Zhejiang Geely Holding Group Co., said that he wants Volvo to develop cars that would compete with the most expensive sedans.

Geely CEO Li Shufu made these comments hours after Geely acquired Volvo Cars from Ford Motor Co. for $1.5 billion.

But before anyone gets too excited, Volvo Cars CEO Stefan Jacoby sent an e-mail to Automotive News to clarify that there are no plans for such a sedan “short or midterm.”

Jacoby explained that what Shufu did was “express a vision” of Volvo’s future. If Volvo had pursued this “vision” right away, it would have meant a significant price increase for the carmaker.

Volvo's largest sedan, the 2011 S80 3.2, is priced at $37,800 (including shipping) in the US.

On the other hand, the cheapest Mercedes S-class sedan is a hybrid, the S400, which has a starting price of $88,825, including shipping.

Meanwhile, the lowest-priced 7-series sedan from BMW, the 2011 740i, is priced from $71,525 including shipping. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
A couple of days ago, Ford came out with their pursuit-rated F-150 Police Responder, and we were quite impressed with what it has to offer. And we are pretty sure...
by - July 26, 2017
Aside from fronting Honda’s annual summer tour, pop rock band OneRepublic was also given an opportunity to customize a 2017 Honda Civic Type R. The car is a one-off and...
by - July 26, 2017
Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo...
by - July 26, 2017
Romanian automotive media publication cars.ro earlier said that the new Ford Fiesta will no longer be offered in the United States. Robert Stiller, Ford’s vehicle program manager for the B-segment,...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries