Volvo rethinks its lineup, drops plan for a Mercedes-Benz S-class fighter

Article by Christian A., on November 9, 2010

Volvo does not have any immediate plans to offer a large, high-priced sedan that would rival the S class of Mercedes-Benz and the 7 series of BMW. Last August, the CEO of Volvo’s new owner, Zhejiang Geely Holding Group Co., said that he wants Volvo to develop cars that would compete with the most expensive sedans.

Geely CEO Li Shufu made these comments hours after Geely acquired Volvo Cars from Ford Motor Co. for $1.5 billion.

But before anyone gets too excited, Volvo Cars CEO Stefan Jacoby sent an e-mail to Automotive News to clarify that there are no plans for such a sedan “short or midterm.”

Jacoby explained that what Shufu did was “express a vision” of Volvo’s future. If Volvo had pursued this “vision” right away, it would have meant a significant price increase for the carmaker.

Volvo's largest sedan, the 2011 S80 3.2, is priced at $37,800 (including shipping) in the US.

On the other hand, the cheapest Mercedes S-class sedan is a hybrid, the S400, which has a starting price of $88,825, including shipping.

Meanwhile, the lowest-priced 7-series sedan from BMW, the 2011 740i, is priced from $71,525 including shipping. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
The Audi A7 Sportback, whether you would like to call it a sportback or a four-door coupe, has always been a beautiful car. And this week, the 2019 model year...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries